Uses for QR Codes in Direct Mail

Posted on | comment | CSG Direct Mail helps you get better results with our unique database marketing experience in personalized digital printing and direct mailing services

QR Codes… What are they? …What do they do? Are they for me?

These are all good questions and we will cover them. You should be asking “What do I want to appear on someone’s smart phone when they scan it”?.
…an image?
…a webpage?
…a signup page?
…a Facebook page?

Let’s start from the basics. QR codes or Quick Response codes are just like any barcode, they hold bits of information in them a computer can read. They only take it one step further! With the use of a smart phone they can connect to your company’s website, your social media site or even contact information.

These codes originally developed in Japan. If you ask anyone that’s been there they will tell you that QR Codes are everywhere and everyone has a smart phone. Here in the United States they are starting to become popular, but the downside is that not everyone has a smart phone.

There are lots of options but the most common option would be to have a QR code connect to your website, sign up page, or a certain promotion going on at your website.

Other options can be:

1. Variable Driving Directions
2. Email signup form on your site
3. Your social media promotion page, Facebook, Twitter, Linked In, etc.
4. Hotel Registration page
5. Event calendar
6. YouTube Video
7. Special casino promotion
8. Shopping cart
9. Contact information
10. Coupon

Just tell us what URL you’d like embedded and we’ll take care of the rest!
Of course at CSG Direct mail you know they can have variable content too!

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