I have been asked by my team to rewrite our direct mail story for a new brochure where we don’t have as much room and still need to cover “the good stuff”, so to speak. I like to take this opportunity to add current details to get everyone up to speed on the future of direct mail as well.
After working in a variable statement mailroom at TRW, Michael Hemphill was hired to be an equipment installer and trainer. This was the same time the US Postal Service introduced the postnet barcode and Michael was one of the leaders on the west coast in training his technicians and 3000 new customers on using postnet barcodes to receive postage discounts.
Michael helped companies like Sprint, MCI, Pac Bell, Blue Cross Blue Shield and the California and Nevada State Mailrooms get into automation. “I have worked in over a thousand mailrooms installing equipment and training employees,” Michael recalls.
Michael then moved to Nevada to help casinos take advantage of some of the leading edge database management software available for direct mail. Some casinos reported increased response up to 30% over traditional responses rates after implementing Michael’s advice.
Since then CSG Direct Mail has expanded 10 times to our current 50,000 square foot Reno-Tahoe facility and has added our newest Las Vegas office. We have helped many great companies like:
- Silver Legacy
- Wells Fargo
- Harrah’s Entertainment
- Tropicana Entertainment
- Atlantis Hotel Casino
- Peppermill Resort Casino
- Eldorado Hotel Casino
- Terrible’s Casinos
- Stations Casinos
…and many others
CSG Direct Mail has created many of the industry’s newest services:
- LIVE direct mail job tracking portal – 1999
- gonnahappen.com – an event marketing site – 2003
- Bonus Bucks direct mail rewards program – 2006
- LIVE mail piece tracking systems – 2008
- iTunes Direct Mail tracking app – 2010
- Variable maps for direct mail – 2011
With three decades in variable database marketing and the largest digital print plant in the West,
CSG Direct Mail continues to provide the greatest value and better results fast to our clients.