The 7 Deadly Sins of Direct Mail – Sin #5

Posted on | comment | CSG Direct Mail helps you get better results with our unique database marketing experience in personalized digital printing and direct mailing services

…and how our clients avoid them and save thousands

We continue along with Sin #5:

Direct Mail Sin #5

Permits, postage and endorsements

The US Postal Service requires your postage to be paid at the time they accept your mailing. Here at CSG Direct we help you in advance by estimating postage based on what we know about the project and database.

Work closely with your CSG Direct rep to ensure you have the right permit on your piece as well as the proper return service endorsements for the kind of services required. In order to eliminate any last minute delays, have your postage ready and available.

When customers don’t get us involved we see a wide array of oddities show up already printed and too late to fix. It is so much easier to fix them prior to printing and it looks nicer than the odd fixes we are often required to do in order to get it through the post office.

Our mailpiece analysis is a free service for our clients. If you avoid using it you do so at your own risk.  Heck – it’s free and we have 25 people on staff certified to do it.

Take the time and save yourself a lot of grief and co-worker finger pointing.

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