The 7 Deadly Sins of Direct Mail – Sin #4

Posted on | comment | CSG Direct Mail helps you get better results with our unique database marketing experience in personalized digital printing and direct mailing services

…and how our clients avoid them and save thousands

We continue along with Sin #4:

Direct Mail Sin #4

Varnish or aqueous coatings

Some customers often need stuff printed and mailed much quicker than the normal required time. This crunch often leaves printers with no choice but to varnish or coat the print in order to meet the deadline. The problem is that this process seals out all additional inks needed in the mailing process. Allow the time needed for your print and mail project and require that no varnish or aqueous coat be used on address panels.

OR just have us print and mail the entire project and save yourself lots of headaches and get the speed you need.

Yes, there are inks that “work” on these coatings but they are not only tempermental, but inconsistent and we usually have to run at half speeds to use them.  This is not efficient and it ultimately costs you more money.

Don’t save one day with a printer just to lose a day or more in mailing services or the mailstream and ruin your mailpieces and delivery times from the US Postal Service.

Leave a Reply

  • (will not be published)

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>