The 7 Deadly Sins of Direct Mail – Sin #3

…and how our clients avoid them and save thousands

We continue along with Sin #3:

Direct Mail Sin #3

Direct mailer approval before printing

Our job at CSG Direct is to help your designs and offers make it through the USPS to your intended recipients. We are your liaison to the US Postal Service. Let us help by getting your final design approved before you get it printed – a free service from CSG Direct.

Direct mail design is an art form of its own.  There are so many things to consider when designing a mailpiece.

First and foremost you want it to go through the Post Office efficiently so it makes it to your customers and prospects.

Second, you want to minimize postage and maximize mail services. Mostly, you just want the lowest postage you can get but you also want to have it delivered within a short time frame as well.  That balance is important.

Third, it is important to have a design that is cost efficient when printing. There is often a way to cut 1/4″ and cut 15% of your costs.  The opposite is also true.  Often you can add 1 or 2 inches of area for the same costs. You really want to know those things.

Not to digress, but I would rather have a higher priced vendor that managed these things for me than save $100 and miss out on all this information and details.

We balance all of these details for you and have taken it one step further.  We have dedicated ourselves to the task by training and certifying 25 of our employees as Mailpiece Quality Control Specialists by the US Postal Service.

We know it is 10 times better to have direct mail specialists that can keep you up to date and ahead of the pack than it is to hire cheap labor and offer substandard service.

So, Direct Mail Sin #3 is not getting your mailer approved and maximized prior to printing. You can no longer afford to pay for mistakes that can be prevented by proper professionals.

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