The 7 Deadly Sins of Direct Mail – Sin #2

Posted on | comment | CSG Direct Mail helps you get better results with our unique database marketing experience in personalized digital printing and direct mailing services

…and how our clients can avoid them and save thousands

We continue along with Sin#2:

Direct Mail Sin#2

Leave room for the US Postal Service

A mail piece is designed for one main purpose – to get delivered by the USPS to your intended recipient. But so often there is not enough room on the piece for the USPS to mark and read your piece for delivery. Sure, the USPS can mail a coconut, but if a standard mail piece doesn’t have at least a 2″ x 4″ box for the address and bar-coding, all bets are off on postage costs and the deliverability of your message to your prospects and clients.

Remember the little postcards you would buy at the drugstore or tourist attraction that had a line down the middle? You had to write the address in the little area on the right?  Those are barely mailable at best, my friends. So why do so many designers design cards that way? I think it is lack of training and leadership showing them the magic of direct mail efficiency.

Designed correctly, we get maximum usage out of every mailer by understanding exactly why and how the US Postal Service will handle them. Since we have one of the largest clusters of USPS certified staff in mailing services on the west coast we are one of the most effective groups to add to your work flow.

There is a entire list of changes to mailpiece design coming with the new postage rates right now.  Let’s talk about your ongoing mailings. Since you are going to have to change them anyway – why not try and save some money and increase your results while you are doing it.

It’s time to modernize your direct mail.

One Response to “The 7 Deadly Sins of Direct Mail – Sin #2”

  1. Craven

    Absolutely! More emphasis definitely needs to be focused on the address block and indicia since they are precisely what get’s your mail pieces into the hands of your prospects. I love your other article here that goes into postcard layout… Mailpiece Design Part One: The Postcard

    Reply

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