Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail app is Amazing!

DirectMail-Iphone

CSG Direct Mail app

When you have to work with less, you need a vendor that brings more to the table. We continue to redefine what people expect from their direct mail vendors. We are the direct mail business model of the future and The Greatest Value in Direct Mail.

You deserve live job tracking, piece tracking and the highest level of accountability in the palm of your hands and available for whenever you are questioned about your work.

iTunes app link

LIVE PROJECT TRACKING

Have all project details at your fingertips.  Is it printing? Maybe it’s being folded? Did they receive the mailing list? Did it go out yet? When is it going out? Active marketers juggle lots of details and there is no standardized way to tell how well a project is going or why it is taking so long.
Until Now!

No more making phone calls every day, leaving messages and waiting for callbacks.

Direct Mail Cloud Based Services

With a complete Red Light / Green Light system you know if we are waiting on you or if the project is moving as planned. You get live access to the status of each project updated directly from our production floor as the project progresses.  You deserve a high level of accountability from the direct mail industry and we are leading the industry with unmatched minute-by-minute accountability.

USPS CONFIRM

After we complete your mailing and it is delivered to the US Postal Service the accountability goes to the next level.  Our Direct Mail app offers live feedback from all the US Mail sorting equipment across the country so you can tell when it is actually getting delivered. You get unprecedented accountability on the U.S. Mail delivery.

HISTORICAL DETAILS

Look-up past projects to get full audited details on postage, pieces, processing and final delivery timing.  See how long it took to get delivered and then adjust your next mailing for greater success. This is just one way we help you get Better Results Fast.

INTERACTIVE MAPS

Interactive Google Maps show the areas you targeted in your mailing. Zoom in-out and touch any zip-code to see how many pieces you mailed. This is a direct mail cloud service that our customers use and enjoy on the fly, in their hands and available 24/7.

CUSTOMER LOOKUP

Customer Lookup inside the US Postal Service nationwide mail stream is the holy grail for the direct mail industry and we invented it. Using your own customer ID numbers you can find the mailing you have sent them and then see the route, dates and times of the entire delivery process mapped out in interactive Google maps. We Dream Big!

All of this is available only at CSG Direct Mail and live on your smartphone.

iPhone Direct Mail app

iPhone Direct Mail app

CUSTOMERS GET THIS SERVICE FREE AND YOU DESERVE IT!

US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we ran with it to create some of the nations most innovative US Mail Tracking Tools to-date.

Today we launched a website that takes this innovation even further. www.trackdirectmail.com is the launch of what will become the nations most publicly accessible US Mail Tracking tools in the nation.

At Trackdirectmail.com you can demo the live mapping tools that are incorporated into CSG Direct’s Direct Mail Portal for live project tracking. You can also directly track any Live tracking numbers that CSG Direct has assigned for your mailpieces.

Last but not least, We have also launched our 3rd and most impressive US Mail Tracking Widget.

With this US Mail Tracking widget you can have IMB based direct mail tracking embedded into any website in the country. This takes direct mail tracking to the next level.

If you would like US Mail Tracking embedded into your website or if you would like to be one of our additional beta sites just contact me and we can arrange it.

COA, Ancillary Service Endorsements and Postage Rates

Undeliverable-as-addressed (UAA) mail is forwarded, returned to sender, or treated as dead mail as authorized for the particular mail class. An mailer endorsement is used to instruct the Postal Service regarding the mailpiece’s appropriate disposition upon determining that it is UAA. On First-Class Mail® service, the following endorsements may be used as an updating method to meet the move update standard:

Return Service Requested. If UAA, the mailpiece is returned with the new address or reason for nondelivery; no charge.

Temp-Return Service Requestd. If UAA and a temporary change-of-address has been filed, the mailpiece is forwarded at no charge. No separate notice of a new temporary change-of-address is provided.

Address Service Requested.

  • Months 1 – 12: the mailpiece is forwarded; no charge; a separate notice of the new address is provided; an address correction fee is charged.
  • Months 13 – 18: the mailpiece is returned with the new address attached; no charge.
  • After month 18 or if undeliverable: the mailpiece is returned with reason for nondelivery attached; no charge.

Change Service Requested. Separate notice of new address or reason for nondelivery provided; in either case, address-correction fee is charged; mailpiece is not forwarded or returned but disposed of by the Postal Service. This endorsement option is available for First-Class Mail only when used in conjunction with electronic ACS™ Service.

Ancillary service endorsements allow the sender to obtain on request (provided the appropriate endorsement is used) the addressee’s new (forwarding) address (if the addressee filed a Change-of-Address Order with the Postal Service) or the reason for nondelivery. These endorsements also provide the Postal Service with instructions for the disposition of UAA mail. These new endorsements provide a simpler and more consistant system than the previous endorsements.

Optional Ancillary Service Endorsement Locations

In addition to the current location under the return address (1), ancillary service endorsements may be placed above the delivery address block (2), to the left of the postage area (3), or below the postage area (4) (postage stamps, meter stamps, or permit imprints). See DMM M012.4.3 for more information.

Optional Ancillary Service Endorsement LocationsFor accuracy sake this has been taken directly from the USPS.com website http://www.usps.com/ncsc/addressservices/moveupdate/ace.htm

US Mail Postage Rates Summer Sale

The US Postal Service is having it’s first ‘Sale’ that I have seen in my lifetime of 20 postal years. They are going to give you 30% off of your postage rates for every dollar you spent ‘above your average’.

The details are best to come directly from the US Postal Service so here is the quote from the Post Office customer Relations:

“The Postal Service will offer qualifying Standard Mail customers a 30 percent discount on eligible mailings this summer. This will provide those mailers with an incentive to prospect for new customers and reconnect with existing customers.

We think Direct Mail has tremendous value in growing your business. With Direct Mail accounting for 22 percent of the $250 billion spent nationwide on advertising each year, it’s big business. Direct mail is targeted and measurable to an extent other advertising media can’t match.

The summer sale is currently under review by the Postal Regulatory Commission. We plan to begin the discounted pricing July 1. The sale will run until September 30.

Obviously, this is a new initiative for us and we’re anxious to see how well it will work. Are any of you going to take advantage of the summer sale?”

– Steve Kearney, senior vice president, Customer Relations

The catch is, to be eligable you must mail over 1 million pieces of mail from October 1st 2007 through March 31st 2008. From those dates a ‘threshold’ is being established to compare your current summer mailings to.

You will pay your full postage rates through this season and then after October 31st the US Postal Service will determine your rebate and put that back on your permit by December 31st.

So there is a Sale, but only a handful of our direct mail customers will even apply for it as the discount is 30% of the postage spent above your average amount. Of course you still have to mail at least a million pieces in the 4 months as well.

I estimate that this will affect the ‘publishers clearinghouses’ and ‘Capital Ones’ of the world the most.  I just wouldn’t be doing my duty if I didn’t tell you about it. If you would like us to help you calculate, monitor and apply for your savings with you we will.

Are new postage rates justified in direct mail?

All things being what they are, I am normally one of the first people to bash large bureaucratic entities such as the US Postal Service. The monopoly that they hold over the industry, the civil service mentality and attitude as well as the constant increases in the cost of doing business leave them as a wide-open target.

In thinking about the new Postage Rates, however, I also feel compelled to compliment the postal service for the latest developments that they have introduced. It has been quite an undertaking! Don’t get me wrong, there is a lot of room for improvement and a many areas that they can improve on. Today let’s look at some of the positives, because they deserve to be recognized.

One of the most amazing new developments with the US Postal Service is the implementation of the intelligent mail barcode systems. It is mind-boggling to think of the amount of data retrieval, data collection and data distribution that this system is capable of. This helps the post office to track delivery times and pinpoint problematic areas within their system.

It has also been a great tool for mail service providers such as CSG Direct to build systems around for individual US Mail tracking. This is a dream come true for Direct Marketing professionals to be able to track their mailings online. It allows them to gauge delivery times, track individual pieces and better plan their projects.

Another item that I believe bears consideration is the expense of fuel that has spiked and dropped several times in recent memory. As a transportation and delivery entity, the postal service is sharply affected by fuel costs. I know in my household fuel prices have strained the budget considerably. These costs cannot be absorbed for long periods of time – especially at the volumes that the USPS consumes.

I believe that the postal service is working diligently to improve service and delivery times. With some of the new requirements for NCOA standards, enhanced barcoding and ongoing customer relationship building. I am seeing great strides of improvement in a large entity that is slow to change.

If we can only get them to work in a more customer friendly atmosphere in regard to the incessant changes and rules for mailpiece design and construction. They change the rules – industry adjusts – then they change the rules because they do not like the industry adjustments. The recent flat changes are a good example of this.

In May of 2007, the flat rate increase was harsh, so the industry started changing to smaller booklets and slimjims that were subject to the letter rate category. Now the post office is implementing new rules on these types of mailers that will cost the preparers more money to process and slow down the production. This should have been taken into consideration in 2007 when the USPS raised the flat rates to get mailers to change their formats and remove some of the burden from the flat sorters.

OOPS… I am going off on a rant – not the intention here.

Let’s take a moment to appreciate some of the positive changes that the post office and the mailing industry are encountering. The new technologies are very cool, and very useful. If you are not taking advantage of these new technologies, then you are missing the boat! If you would like to learn more about US Mail Tracking, give one of the Direct Mail Specialists at CSG Direct a call. We are here to help!

Casino Marketing, Bulk US Mail Tracking is making a difference

Well, the word is definitely spreading about the unique direct mail innovations coming out of Reno, Nevada.  Ironically, the US Postal Service is worried about record profit losses just when the final direct mail dream is realized with US Mail Tracking.

Our innovations on the cover of Casino City Vendors Guide:

We have really started making an impact on reducing the postage expenses of all our Casino Marketing customers.

No matter where your direct mail is processed you have to correctly time your direct mail delivery. For the rest of the country this is still just guessing and estimation, at CSG Direct we’re hitting bullseyes.

We’re about to roll out three new tools to add to these innovations. I’ll tell you about them as we get closer to release.

US Mail Tracking – aka Bulk Mail Tracking

Haven’t you always wished you could see inside the mail system and figure out where your mailpieces were?

Here’s where we hit the rocket boosters!

CSG Direct, Inc has America’s first public direct mail tracking system in the countryWHAT? you say.

This is a dream decades in the making and just another example of why we should be on your team. Isn’t this the kind of tool you need or deserve to do your job right?

This is a revolution! But it’s ready for you right now.

Our proprietary process converts USPS tracking gobbledeygook into very easily searchable reports using your very familiar customer account numbers. A revolution!

It’s called TrackDirectMail.com and is only available here at CSG Direct, Inc. (24/7 of course).

You’ve really got to see this in action to see the dream come to life.

Track Direct Mail Portal in Works

We are working feverishly to provide a direct mail tracking portal site sole and separate from the CSG Direct website. This will provide other mailers an opportunity to track direct mail.

Track Direct Mail Confirm system development

I’ll keep you up to date as we near completion but much of what we are doing there will remain secret until we roll out the program.  If you have ideas or suggestions on what you would like included, just contact me.

NCOALink Initiatives are Working

We are really starting to see the difference the NCOALink initiative was intended for. Each year we have seen 17-20% of the population move. Over 40% change their address annually. In the past we have dealt with returned mail and undeliverable piece percentages as high as 8-12+%. Because of this CSG Direct became a direct NCOALink limited service licensee years ago. This helped, but not as much as the USPS requiring NCOA services as of November of 2008.  Now people are taking it more seriously.

These high return rates are dropping dramatically with the new NCOA initiatives.

The US Postal Service says that Almost five out of every 100 mailpieces are UAA. When you look at UAA mail by reason, approximately 75 percent is caused by people moving. In addition, when you look at UAA mail by class, Standard Mail accounts for almost 63 percent of all UAA mail volume.”

So according to them you should be seeing an average of 5% undeliverable mailpieces.

This is the main reason why the USPS has pressed the NCOA initiatives and why we became the only NCOALink licensee in the state of Nevada.

The USPS delivered 202.7 BILLION pieces of mail in 2008. So just 5% of that is 10 billion pieces of undeliverable mail bouncing around in the system. They needed a way to eliminate that waste and the NCOA process is doing just that.  We are now seeing closer to 1% (or less) of all mailings being undeliverable with the NCOA process fully in place.  However, it is only required currently every 90 days and as we approach the 90 day cycle the mailings do tend to have higher returns.  Monthly or every-job requirements are bound to follow. An example of this requirement is the CASS process that was the predecessor of NCOALink.

In short, it will only get better, but it is only as good as the people that fill out the change of address forms.

Cup-more-than-half-full: At least with direct mail you know EXACTLY how many people did not get your message. With every other medium you will never know.  If I run a TV campaign I HOPE everyone sees it, I KNOW they don’t all see it, but I will never KNOW how many did.  Same with radio, print, billboards, E-mail, newspapers, etc.

Direct mail is responsible and accountable marketing. :)

Get More Information on NCOALink here at CSG Direct, Inc

So much Direct Mail Information to Cover

I really should have started this a year ago. So much has been happening that is HUGE.
I will cover as much of it as I can without sounding like I am talking about the past all of the time.  Here is a small list of stuff we’ve been powering through: