Personalized Digital Variable Book Printing

We’re printing our first digital booklets! Digital variable data printing at CSG Direct Mail has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the 3 sided trim is an incredible dream come true.

Before this investment we had to print separate pages and then offline stitch and trim. That was not a great way to do personalized mail by a long shot. Too many pieces got destroyed in the process and the offline process increased costs and timelines. We’re highly focused on quality and speed!

Direct mail is a details business. Demand quality if you want success. We’ll help you find ways to balance cost and speed from there. Knowing what you’re dealing with is half the battle.

If you are printing booklets for your organization and would like to see samples printed on our new presses get in touch with us or get a quote.

Variable Direct Mail Printing

Variable Direct Mail Printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all Variable-Print is nothing more than mail-merge and fancy fonts.

If I get another direct mail offer with my name spelled in sea shells on a beach I am just going to go insane. “OK, Great, you have a sea shell font – wow – thanks!”. What if I’m scared of the ocean? What if I am allergic to Seafood of any kind? Are you selling me something to do with a beach or shells?

If you don’t really know that much about your customers we can append over 100 fields of additional consumer data about them so you know if they like dogs or cats, drive Fords or Chevy’s, etc.. Ironically, done by real variable data teams in direct mail; we’ll still cost you less than all those printers because we do it every day without the baggage of all that crazy software they got sold.

At CSG Direct, we have over 2 decades in Real Variable Data: Variable Data Printing, Variable Data Coding, Randomization, Variable Data Email, Websites, and more.

Why We Love Variable Data Printing #1!

We have been in the variable data printing (VDP) business for nearly fifteen years. Nothing gives the team at CSG Direct Mail more of a rush than taking a job and applying the advanced concepts of conditional programming and intensive personalization to create a highly-targeted VDP campaign that brings excellent responses. We thrive on complex VDP projects that take all the elements of a customer’s project and weaving them into a grand, personalized tapestry.

Many Direct Mail companies brag that they do VDP, but do they really understand the height and depth that really constitutes VDP? Do they understand that personalization is more than just putting “Dear First Name” in a letter? Can they take multiple tiers, hundreds of graphics, text elements and styling, and intensive data to create a campaign that can be run as one version to maximize postal savings and project timeliness? This is where the rubber hits the road!

VDP is a wonderful ballet of data and graphics woven together with conditional programming to create a custom-tailored personalized message that is unique and desirable to catch the attention of your customer. The more targeted your data and graphic assets are constructed, the more likely of a positive response. In addition, one is almost unlimited in what can be created in a VDP project. The only limitations are the complexity of the data, design assets and one’s imagination!

It’s just not enough to have a person who “crunches” your data and prepares it for postal output. They must understand how to code a database to work in conjunction with graphic assets to make a VDP project sing. One can have the most talented graphic designer on their team, but if the designer doesn’t have a basic understanding how a database can be used to power all their designs with conditional programming, then the project is reduced to creating many separate outputs according to level/tier. A huge waste of time and money! For a successful VDP project, both data and design must work in tandem and understand each other’s skill sets to make the final product shine!

This is when we shine at CSG Direct Mail. Data, Design and Print personnel working in tandem to produce some crazy and wonderful VDP! Multi levels, multi Property, graphics switching out on the fly, fonts changing size, face and color, with conditional programming humming in the background while the data conducts the process like a maestro! It’s magic!

Next…VDP in action!