I really should have started this a year ago. So much has been happening that is HUGE.
I will cover as much of it as I can without sounding like I am talking about the past all of the time. Here is a small list of stuff we’ve been powering through:
Converted our entire work order system to SQL to open up new options
Move Updating is the process of comparing your database to all the change-of-address forms on file with the US Postal Service. This is done electronically by CSG Direct during the mailing process. However, we are not able to process it for you if you have not submitted the required PAF form to us.
We help our customers earn discounts all the way from .44 each down to .067 per piece. All Direct Mailers are now required to Move-Update their mailing list within 95 days of mailing to get these discounts. We can help you with that process!
From the text of the letter: “On January 4th, 2010, we will treat both First-Class and Standard Mail to the same assessment for non-compliance. Both classes will be assessed a $0.07 per piece additional charge on pieces determined at acceptance to have an error rate above a 30% tolerance level, based on sampling.”
The US Postal Service has not officially locked down penalties for not processing NCOA yet, but we all know it’s coming any day now. The original deadline was May 11, 2008. We have been an NCOA Licensee since 2005 so we were way ahead of the curve.
There is a new US Postal Service PAF Form now that allows for direct data entry into the form so handwritten errors are gone.
Everybody needs to fill out this new PAF FORM so we have it on file for the US Postal Service; it is good for 1 year.
National Change of Address (NCOA) has been a huge bump in response and accuracy with out customers direct marketing. We reduce the number of pieces you need to send to get the same results. That pleases the budget and everyone involved.
In the past 17% of your database would expire per year as your customers moved. Keeping up on customers moving was extemely expensive or just plain impossible. Now this new service keeps you database accurate and helps you market smart. It truly is the best service the US Postal Service has created in decades.
Let us show you all the benefits of a CSG-cleaned database by getting a direct mail quote from us.