Direct Mail for iPhone v1.2 Released

Direct Mail for iPhone v1.2 Released

After the launch of CSG Direct Mail for iPhone in April we received a lot of feedback about the features you crave most.  So we went back to the data lab and built them!! Pivoting around our US Mail Tracking datasets some really robust features were born.

iPhone      Customer Lookup

With the release of Version 1.2 we have added CUSTOMER LOOKUP.

This is a very unique feature where you can look up your own customers based on your own inhouse account numbers or player id’s.

Once you have found the client you are looking for you can see instantly which mailings you have sent him in the last 90 days.

Then select one of those mailings and you will see the actual piece tracking from our tracking system.

We display the dates times and locations of every time the US Postal Service processed your mailpiece anywhere in the country.

US Mail Tracking    Map

This is direct live feedback about the path that individual mailpiece took to get to your client with dates and times from each stop along the way.

I have never been so excited about ANY postal related service I have ever seen created in 20 years.

This is the evolution of mail.

Look Smart, be in control and have all your direct mail information at your fingertips. You are now prepared for those crazy questions you know you are going to be asked.

How many times have you been in a meeting and someone told you that somebody didn’t receive their mailpiece?   Plenty!

Now you can look them up without getting up.Direct Mail for  iPhone

This tool answers all those common daily questions you have never had answers to before.

Find CSG DIRECT MAIL in the iPhone app store and we have Android and Palm mobile versions as well.  Best of all, it’s free to our customers.

Consider switching to CSG Direct today, The Greatest Value in Direct Mail

US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we ran with it to create some of the nations most innovative US Mail Tracking Tools to-date.

Today we launched a website that takes this innovation even further. www.trackdirectmail.com is the launch of what will become the nations most publicly accessible US Mail Tracking tools in the nation.

At Trackdirectmail.com you can demo the live mapping tools that are incorporated into CSG Direct’s Direct Mail Portal for live project tracking. You can also directly track any Live tracking numbers that CSG Direct has assigned for your mailpieces.

Last but not least, We have also launched our 3rd and most impressive US Mail Tracking Widget.

With this US Mail Tracking widget you can have IMB based direct mail tracking embedded into any website in the country. This takes direct mail tracking to the next level.

If you would like US Mail Tracking embedded into your website or if you would like to be one of our additional beta sites just contact me and we can arrange it.

US Mail Tracking – aka Bulk Mail Tracking

Haven’t you always wished you could see inside the mail system and figure out where your mailpieces were?

Here’s where we hit the rocket boosters!

CSG Direct, Inc has America’s first public direct mail tracking system in the countryWHAT? you say.

This is a dream decades in the making and just another example of why we should be on your team. Isn’t this the kind of tool you need or deserve to do your job right?

This is a revolution! But it’s ready for you right now.

Our proprietary process converts USPS tracking gobbledeygook into very easily searchable reports using your very familiar customer account numbers. A revolution!

It’s called TrackDirectMail.com and is only available here at CSG Direct, Inc. (24/7 of course).

You’ve really got to see this in action to see the dream come to life.

Track Direct Mail Portal in Works

We are working feverishly to provide a direct mail tracking portal site sole and separate from the CSG Direct website. This will provide other mailers an opportunity to track direct mail.

Track Direct Mail Confirm system development

I’ll keep you up to date as we near completion but much of what we are doing there will remain secret until we roll out the program.  If you have ideas or suggestions on what you would like included, just contact me.

NCOALink Initiatives are Working

We are really starting to see the difference the NCOALink initiative was intended for. Each year we have seen 17-20% of the population move. Over 40% change their address annually. In the past we have dealt with returned mail and undeliverable piece percentages as high as 8-12+%. Because of this CSG Direct became a direct NCOALink limited service licensee years ago. This helped, but not as much as the USPS requiring NCOA services as of November of 2008.  Now people are taking it more seriously.

These high return rates are dropping dramatically with the new NCOA initiatives.

The US Postal Service says that Almost five out of every 100 mailpieces are UAA. When you look at UAA mail by reason, approximately 75 percent is caused by people moving. In addition, when you look at UAA mail by class, Standard Mail accounts for almost 63 percent of all UAA mail volume.”

So according to them you should be seeing an average of 5% undeliverable mailpieces.

This is the main reason why the USPS has pressed the NCOA initiatives and why we became the only NCOALink licensee in the state of Nevada.

The USPS delivered 202.7 BILLION pieces of mail in 2008. So just 5% of that is 10 billion pieces of undeliverable mail bouncing around in the system. They needed a way to eliminate that waste and the NCOA process is doing just that.  We are now seeing closer to 1% (or less) of all mailings being undeliverable with the NCOA process fully in place.  However, it is only required currently every 90 days and as we approach the 90 day cycle the mailings do tend to have higher returns.  Monthly or every-job requirements are bound to follow. An example of this requirement is the CASS process that was the predecessor of NCOALink.

In short, it will only get better, but it is only as good as the people that fill out the change of address forms.

Cup-more-than-half-full: At least with direct mail you know EXACTLY how many people did not get your message. With every other medium you will never know.  If I run a TV campaign I HOPE everyone sees it, I KNOW they don’t all see it, but I will never KNOW how many did.  Same with radio, print, billboards, E-mail, newspapers, etc.

Direct mail is responsible and accountable marketing. :)

Get More Information on NCOALink here at CSG Direct, Inc