Casino Share Intelligence Wins Top Innovation

CASINO JOURNAL: WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!

CASINO JOURNAL: WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!

GCA’s Casino Share Intelligence:  CASINO JOURNAL:  WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!

GCA & their database analytics partner, Diamond Stream, is happy and proud to announce that their newest product, Casino Share Intelligence, is the Winner of the Top 20 Most Innovative Gaming Products in 2011 by the Casino Journal.

Is There Any Treasure Left?

The goal of data mining is to extract knowledge from a database and use it to support loyalty marketing by identifying customer trends and value. While the method in which we reach our customers has changed dramatically, the way we decide which customers to reach has not changed. Now, solutions exist that can find new patterns and opportunities in customer databases with the potential to yield additional revenue. Yet, it seems that even with the countless solutions available, most casinos still use very basic mining techniques and solutions.
Award Winning Screen shot

CSG Direct Mail showcased by Las Vegas Chamber of Commerce

Join the Las Vegas Chamber of Commerce on Friday, October 21 for its 100th anniversary celebration! This landmark event will take place at the Palms Casino and Resort and will pay tribute to the role of the Las Vegas Chamber of Commerce through the last 100 years of Las Vegas’ vibrant history.

This event will showcase 100 years of the Las Vegas Chamber of Commerce, the significant achievements that advanced the business community in Southern Nevada, and the dynamic and visionary entrepreneurs who shaped Las Vegas.

Mingle with friends and make new connections as you enjoy a variety of entertainment, great food, and fun libations at this exciting, upbeat venue. Be there to celebrate the commitment of the Chamber to the Las Vegas business community as we look towards our next hundred years!

To register for this event visit Las Vegas Chamber of Commerce: 100 years and growing!

At CSG Direct, we have a long history in creating new mailing services! We are excited to be one of the spotlighted companies attending this event. CSG Direct Mail was born in 1996 and has expanded 10 times since 2005 to a 50,000 square foot Reno-Tahoe facility.

We are fortunate to have worked with thousands of clients such as Raley’s, Scolari’s, Silver Legacy, MGM, Facebook, Wells Fargo, Harrah’s Entertainment (Now Caesars Entertainment), Tropicana Entertainment, Atlantis Hotel Casino, Peppermill, Eldorado, Stations Casino and many others.

With the opening of our Las Vegas office we are more than excited to offer our services to the Las Vegas Entertainment Industry and their interests. CSG Direct Inc. has joined the Chamber and support the Las Vegas Business Community. We hope you too can join us at the Centennial Celebration!

We are direct mail trainers, mailroom managers, database marketing managers, mailing services equipment operators and technicians. We know you aren’t “dabbling” in direct mail and neither are we. We have one of the friendliest and most experienced mailing services teams in the direct mail business.

RAVING Insider Party at the Tuscany Suites

Raving InvitesAre you going to be in Vegas next week?  At the same time the Gaming Expo in Las Vegas is happening Raving Consulting with CSG Direct Mail and others have put together the insider party of the season.   Our Party pulls together the best marketing and gaming folks in the business for great conversation, free drinks, free cigars and music.

This is the best chances you’ll get for valuable networking time with people that matter!

The Party is Wednesday October 5th from 9PM  ’til midnight at the Tuscany Suites & Casino Piazza Bar and Poolside.  But you must be a gamin insider… or know one ;)

Email Me if you need an invite michaelh@csgdirect.com or call my Las Vegas Direct Mail offices at 702-637-2451

CSG Las Vegas Direct Mail Plant QA2

Continued from Las Vegas Direct Mail Plant QA1

The strategic opening of our Las Vegas Direct Mail Service Center questions and answers.  If you have further questions please ask them below.

Q1 ) Is Las Vegas a better Direct Mail Distribution Location?
A1 ) No,  But our Southern customers need better distribution too.

Direct Mail Distribution

Direct Mail Service from 2 locations

As far as the West Coast goes the Reno-Tahoe is far better for distribution and timing due to its proximity to major highways, the Bay Area ship yards and more.

If you have ever been to Las Vegas you are not directly on the major highway system. Until recently you had to wind through Hoover Dam or drive through Laughlin to get to Major highways heading East.

As we demonstrated in Las Vegas Direct Mail Plant QA1, we get 2 day delivery in the LA Area (and Texas) from Reno Tahoe so a Las Vegas Plant does not offer that advantage. If you wanted a better distribution point for the South I would choose Arizona since it has direct access to Interstate 10 and 40 which are the main veins of the southern distribution routes.  We will have closer access to those highways now too.

In Reno-Tahoe Interstate 80 (that crosses the entire country) goes right through Reno. Additionally the San Francisco ship yards are directly off I-80 too. Reno-Tahoe is where so many large distribution plants choose to call home like Amazon, Microsoft, Barnes and Noble, Netflix, Wal Mart and so many more.

Having 2 distribution points in the West does mean we bring greater delivery strength all over the country to our customers in the Southern parts of the USA.  Las Vegas, So-Cal, Arizona customers for example will have quicker delivery to the rest of the Western States when we load balance between our 2 direct mail plants.

We have a lot of customers in the South and a strong demand for our services there. With the Las Vegas direct mail plant we will be stronger in the South and be able to work closer with our Southern customers.  Better customer service reach is the bigger advantage to the Las Vegas Direct Mail Plant over distribution concerns.

We are a SERVICE company and we know we can provide the heart and soul of direct mail to our clients better in the South if we are physically closer to them.