Boost Creative Services from CSG Direct Mail

Today I have the pleasure of introducing you to one of our dynamic creative design vendor-partners.

CSG Direct Mail has more Boost than ever.

Boost is a creative partner for everything over-the-top, effective and impressive.

Boost Creative is a top tier agency with clients like Porsche, Harrahs, KOA and Wells Fargo.

Here is the Boost Creative story:

Acceleration. Power. Ascent. To lend a hand, to enhance, to make better. All visions of Boost, and the inspiration behind a new type of company. A little giant capable of big league work. Where did we come up with such an idea? We’ve dreamt it all our lives.

You know those Friday happy hour conversations you have when you’re first out of college and mixing up in the “real world”? Well, ours pretty much went like this: “Wouldn’t it be great to have a collaborative of creatives who worked together, yet independently, with nothing getting in the way, taking up space and cluttering up communication with our clients? And wouldn’t it be a miracle to choose with whom we wanted to work – from clients to vendors to the UPS driver -so that our relationships were a good fit, serving an even nurturing the spirits of everyone involved? And wouldn’t it be perfect to do awesome work, the kind that not only puts our clients head and shoulders above the crowd, but also gives us a gut feeling of satisfaction.

This is who we are: innovative, resourceful, efficient, and honest.

We are a creative collaborative and culmination of tequila doused musings and professional dreams. We know the difference between advertising and “badvertising” and we won’t sell our for the latter. We understand technology, but we are not the “techies”. We work in a world-class space, which we designed and built with our own hands. We are students of design, art, communication and live. We love what we do and we do what we love. We are not a group of head nodders. We are not an advertising agency. We are an idea company.

Founded in January 2002, we strongly, honestly, absolutely believe that the best work comes when a client communicates directly with the individuals who will be producing the campaign or project. This saves clients a lot of money and us a lot of headache. We have seen the waste in advertising agencies. Hey, we’ve even been a part of it, but we have seen the light.

Strategy is at the core of how we run our business and how we work with our clients. Being able to say big words like Brand Positioning, and Core Competencies, are the easy part. Knowing how to do the work, that’s different. We can work to understand you, your business, your market, and your customers. Then, we make the recommendations, and we execute. Our strategy will always help clients communicate with sincerity and honesty, and create an emotional response. When it’s all done, we’re not off to Tahiti, we’re accountable. We analyze what went right or wrong, adjust, rebuild if necessary, move to the next steps, whatever is needed to truly accomplish goals. One step, one project, one magnificent moment at a time.

We love to brainstorm. We want to be your off site think tank. Whether brought in at the front of a large campaign, or simply called on to be one small part of it, we’ll help solve problems. When we mix it up with your people, there’s going to be some kind of wonderful going on. No doubt.

We approach every job, large or small, with the same level of energy and attention; your business, your budget, our reputation…all on the line. Yes we love to laugh, we always have fun, but we take this seriously.

Learn more about Boost Creative Services.

Mailpiece Design Part One: The Postcard

Postcard Design

Variable data on casino postcards are a good way to grab your prospect's attention!

Designing postcards for your direct mail campaigns can be both fun and challenging. You have to walk a balancing line between using art to grab your prospect’s attention and the amount of text you include. Too much text and the reader gets bored – too much art and your message is lost. You can have the most awesome design in the world and not get the response you desire if your prospects can’t figure out what you’re offering. Conversely, if you fill your postcard with text, your prospects might not want to takethe time to read it, thus lowering your response.

At CSG Direct Mail, we will work with you to design a postcard for your direct mail campaign that not only draws your prospect/client’s attention, but also presents your offer/information in the most eye-catching, response generating way possible. Our designers are experts at walking this fine line and can create a postcard for you that balances “WOW!” with “I need to call now!”. Or, you can design your own postcard and we will be happy to look it over for you and give you our professional opinion of how well your piece will generate response. Either way, the marketing experts at CSG Direct Mail will work with your team to help make your mailing a success!

Ineffective postcards

LEFT: I don't know about you, but I'm probably not reading all that! RIGHT: Everyone loves baby animals, right? But what do they have to do with your business?

The physical layout of the postcard itself is also very important.

If you are designing a postcard to be mailed, make sure you leave enough room for addressing! CSG Direct Mail recommends allowing a 2 inch tall by 4 inch wide clear space on the right bottom of the mailing panel side of the postcard for addressing. This might seem like a large amount of space, but it ensures that you will have enough space in your address area for your IMB barcode and large addresses that may contain two address lines, a company name, etc. By leaving a large enough address area on your postcard, you guarantee that you will get the BEST postage rates and that the Post Office will not find any problems with your mailing!

CSG Direct Mail is happy to provide vector PDF format layered postcard templates that you can use to design the postcards for your direct mail campaign!

You can download templates for standard 4×6 postcards, oversized 6×9 postcards and jumbo 6×11 postcards and use them in your design programs to make sure that your postcards are worry free and receive the best postage rates possible.

Postcard Template

Example of a mail panel postcard template available from CSG Direct Mail

DOWNLOAD EDITABLE POSTCARD TEMPLATES
(Illustrator CS5 layered PDF)

CSG_DIRECT_4x6_template1

CSG_DIRECT_6x9_template1

CSG_DIRECT_6x11_template1