How to make USPS Every Door Direct Mail work

We can make the USPS Every Door Direct Mail (EDDM) Program work for you!

Every Door Direct Mail

EDDM Support from Pam Bush

Are you frustrated because you’re trying to use the USPS EDDM Simplified mailing program but find that it really isn’t that simple? What could be better than a mailing program that costs you less to print and even less to mail? According to the USPS website, you can even do it yourself.

However, many businesses have tried this approach of doing it themselves and then end up bringing us their mail pieces that have not been printed the right size or on the right paper stock and have been rejected by their local post office when they tried to mail their “simplified EDDM mailing”. Fortunately for them, we have found ways to salvage their print/mail job and still get it mailed for a reasonable cost.

A simple phone call to CSG Direct in the beginning would lead you in the right direction. As a premier Print and Mail Shop, we specialize in knowing what postal requirements are required for EDDM mailings. We can design your mail piece, obtain the addresses you need, do the postal paperwork, print the facing slips, all the required bundling and then present them to the post office for you.

We have had many successful EDDM mailings. One of our local clients printed and mailed out over 75,000 pieces. Their overall cost’s including postage was approximately $20,000. When their six month direct mail campaign ended, the ROI was $207,000. Due to their success they have chosen to continue using the EDDM program with CSG Direct, expanding their mailing area to reach even more new clients. We would like the opportunity to help you try to achieve these same amazing results.

*New ways to reach out to potential clients at a significant cost savings for your business.

*Get postage rates as low as 14.5 cents a piece depending on the mail area.
For postal approved Non-Profit companies: postage is only .07-.122 cents a piece.

*No mailing list purchase costs.

*Mail only to the zip codes or carrier routes YOU choose.

*Your mail pieces will go directly to the carriers and not have to go through postal machinery.
This allows for quicker delivery & a cleaner looking mail piece when it reaches its recipient.

This program works well for large corporate companies and as well for the Mom & Pop corner store/business. We can help make the USPS Every Door Direct Mail (EDDM) Program work for you. We’re here to help!

Call me at 1-800-881-2150 ext 36 and I’ll walk you through the whole program.

Pam Bush
CSG Direct Mail

Simplified Addressing for Businesses: Every Door Direct Mail

This year the US Post Office is offering an expansion of Simplified Addressing for businesses to mail saturation flat mailers within city routes. Previously, only government agencies could mail to city routes using the simplified ECRWSS format. The expectations from the postal service are that small businesses will be able to saturate their neighborhoods without the expense of data acquisition or addressing. This will work well if one has a broad demographic and a basic understanding of postal requirements for facing slips, entry procedures and protocol.

The down side for these businesses is that they will need to acquire a permit ($185) and pay the permit application fees ($185). If they are not a regular mailer, this is a major cost to absorb. They are also limited on how refined they can target their audience with a saturated mailer. For example: If a local insurance agent wishes to target RV owners, data is available for RV owners. To further refine the search…we may wish to target RV owners with modeled good credit ratings (much more desirable for insurance agents), or homeowners with RV’s – in an attempt to capture larger customer portfolios. The printing and mailing costs might be greatly reduced by only sending to the audience whom you wish to present to. By saturating the entire area – the same agent may lose focus of his intended audience due to responses from unqualified leads or less than prime targets. A personalized “one to one” mail-piece tailored to the individual will net greater response overall. We are talking about cost per response, NOT cost per piece. A mailing that costs the same, targets a more refined audience and triggers greater response is a much wiser investment for many marketers.

Simplified addressing works well for restaurants, ice cream shops, local service/repair shops, home maintenance businesses, etc. that might appeal to a vast majority of individuals within a route or neighborhood. Each business has a unique marketing need, and should have a well-planned and executed approach to meeting their budget and ROI requirements. Marketing is essential in these tough economic times, and intelligent marketing is the lifeblood of most any business. An experienced direct mail marketing partner who is familiar with the postal system and marketing trends is an investment that one should carefully consider. A marketing partner like CSG Direct.

The post office has also unveiled some great tools for establishing counts and finding routes and zip codes within given cities.

I hope you find peace in your mailing universe, and may your 2011 campaigns be successful.

Find out more about Every Door Direct Mail™