US Postage Rates will not rise January 2015

U.S. Postal Service to Maintain Current Product and Service PricesDirectMailingServices

 Oct. 1, 2014–The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.  This means that the current pricing of postal products and services will remain in effect through the holiday season and early part of 2015.  The Board will continue to evaluate pricing strategies and will communicate about any potential price change filings in early 2015.  As always, the Postal Service will provide customers advance notice of any price changes.

UPDATE MARCH 2015: Postage Rates are scheduled to increase slightly in April 2015

Raving Consulting tells its fans about 21% response rate from QR code direct mail campagin

Raving Flash. Late Breaking News, Compelling Ideas, Just Plain Good Stuff for the Gaming Industry!

We never think of marketing as a 1-touch experience so we did our Christmas mailing as a 5-Touch Campaign. 5 easy touches created better results fast! This program was creative, inexpensive and easy to execute. In the past this kind of campaign was intimidating for most people. But now you can enjoy the giant response rates and stay within your budget too.

Read the original article here.

CSG Direct Mail has over two decades in variable data printing, casino direct mail, variable direct mail maps, US Mail Tracking, randomization, personalized emails, personalized websites, QR codes and much more.

For more information about Raving Consulting call 775-329-7864.
To learn more about CSG Direct Mail visit the CSG direct mail website.

Mail Shop, Print Shop

PRINT SHOP

Printing is an art that goes back in some form to the beginning of man. It is an art form of ink, paper and design that come together to make a visual presentation.  The real art of print is the design if it attracts the attention of the person we want it to attract (like bait).

At CSG Direct we are a modern day Digital Printing facility specializing in some of the newest features available in static, personalized and dimensional printing.

Print Shop Mail Shop vs. Mail Shop Print Shop

direct-mailing

Leadership - Quality - Innovation

Putting ink on paper is the easiest step.

The real challenge is designing pieces that attract response and delivering them through a single source federal US Postal Service.

The real talent is designing, printing, folding and die-cutting multiple critical personalized components and then matching them together in postal sorted order to achieve the lowest postage rates too.

“Direct Mailers” out-think “Printers”.

MAIL SHOP

Direct Mail Marketing is the art of getting the right visual presentation to the right person at the right time with a relevant message to attract a response and generate sales.

Direct Mail requires database programing prowess and a lifelong pursuit of all the changing rules, regulations, barcodes and loopholes of the US Postal Service.  Direct Mail Marketing requires years of studying databases, barcodes and tracking results.

You have to have the right mind for direct mail. You need a Direct Mailer that prints.
Direct Mail with a Direct Mailer, not a printer “that does direct mail too”.

You get Better Results Fast with a “Mail Shop, Print Shop” like CSG Direct.

Direct Mail Marketing Strategies (5 of 5)

Direct MailerStrategy #5) Tracking and Reporting for Success

Every sale in your company should be recorded where the sale came from.  EVERY SALE!!  If you miss this trick you will throw 3/4 of your annual direct mail marketing dollars in the trash.

I know it feels like you drive your own fate and ‘shoot from the hip’ with your ‘gut instincts’ but don’t be so vain that you don’t track the number of sales and value of each from every thing you sell.

This applies to direct mail as well.  Every redeemed piece should be recorded in your CRM tools.  CRM tools you say? If you don’t know what they are or don’t have them in place you and your job are at serious risk.  It’s the year 2010 – get serious.

The strongest businesses around got there by using math, reports and tracking sales. So how are you going to come anywhere near them if you don’t know where your wisest marketing dollar was last year.

Here are some things you should be tracking.

What brought the customer in? Did they see your sign or did a friend tell the to check you out? Did they see your ad n the paper or were they just at the store next door and liked your window display.  Whatever it is you want to focus some effort there.

How much did they spend? If the people than randomly walk by your store spend an average of $20 per visit, but the people that drive to your store directly spend $100; you’ll want to spend more time on your direct mail and print ads since they earn you more money.

Who are your multi-trip customers? If you have customers that return to your business time and time again would you know who they were?  Identify loyalty and reward it! Then give them an offer for them to bring a friend.  Birds of a feather do what?

Who are your top spenders? If they like your products why do you wait for them to randomly come in?  Personally invite them for something they would like.  It’s really simple if you take action.

Your best Direct Mail Marketing strategies start with you understanding your clients and learning how to market to each type of client. If you are not tracking anything how will you ever do that?

Step up; it’s not a game you want to lose.

Direct Mail Marketing Strategies (4 of 5)

I’m sitting down with a client the other day and we are discussing the direct mail giveaway offer and the size of the mailing list. One of the people at the table says, “We’ll if we’re mailing 10,000 people we need to reduce the size of the offer, we cannot afford to give that much away”. This is a typical answer from a newbie.

Strategy #4) Don’t be stingy with your offer

The entire idea is to make sure you offer everything you can to each individual where you maximize profit and results. This is what personalization is all about. If one guest is worth offering $20 to get them in and another person is worth offering $100 to, you can do that easily with variable data printing. If you only offer $20 to both people you usually eliminate the response from the $100 guest and your company is full of $20 guests.

As far as “Everyone showing up” You have to ask yourself how many people are really even paying attention to your offers. Direct mail is a numbers game and the more you water down your offers the fewer the number of people that really even care.

Let’s say for example I was giving away a free car and I mailed 1000 people to give them away.  I would only likely have to give away 50-60% of those at most.  First off there are a huge percentage of people in your database that don’t read direct mail at all. The there would be skeptics, then people that forget to respond, etc.  So you might get a 50-60% response with a free new car.

So when you take your $50 offer and decide to lower it to $15 you are likely taking your 3% and cutting it down to 1% or less. You are also drawing in a much cheaper crowd.  If $15 is important to someone they are not likely wealthy enough to be a good customer buying all your goods and services, are they?

Make sure you use your customer historical sales to manage to offer everybody the most you can, based on what they average to spend.  Then you get sales from all levels of your customers and not just the cheaper ones.  Don’t guide your business smaller and smaller by catering to your cheapest of customers by getting cheap on your offers.

But then again don’t offer the best you have to your cheapest customers either. I hope you are tracking your customer sales and building offers based on their value.  I truly hope you are!

Direct Mail Marketing Strategies (3 of 5)

In Direct Mail Marketing we usually have a product we want to sell and we try to find the best way to sell it. We then work every trick and angle we can think of to develop the best response possible.  Have you ever thought that maybe this is backwards?

Strategy #3) Sell what your database tells you to! Direct-Mail shoes

Do not tailor your database to your offers, tailor your offers to your database. You need to send things your customers want, not just what you want to sell.

This is where direct mail tracking pays huge dividends.  On every mailing and every promotion you ever do you need to find ways to track and record sales and all sales details on each person.  This is the only way to develop what each individual likes about your products or services. Information is King!

An example is trying to sell coats to people that buy shoes. Sure you can likely sell some of them coats but for best results sell them more shoes.  Then, if they like black shoes; quit trying to sell them blue ones.  If they don’t like laces, promote shoes without laces to this particular person.

Variable data printing makes this easy!

Why are you pushing coats on your shoe people, anyway?

Sure, maybe you have an inventory of coats to sell too. But you should make those a secondary offer that follows directly behind what you know your customers like first.  “Buy 2 pairs of [insert favorite shoes here] and be entered to win this fabulous coat.” Then when they are buying all these shoes, you get them to try coats on and tell them about the coat sale this weekend too.

If you do not have the data to know what your customers have bought and how to personalize with variable data printing, you are at the right place here at CSG Direct, Inc.

Variable Data Print Sample

There is a huge separation in businesses that track sales and those that do not.

If you do not track your customers preferences you are going to lose in your competitive marketplace. You will lose!  Your competitors will win more sales with less money. You will win fewer sales and spend much more marketing dollars to do it.

Direct-Mail Perfect fit

Direct Mailing is still the Best Marketing

Direct Mail

At least with CSG Direct is it !!

Even as new forms of direct marketing emerge in this new era, direct mailing is still setting the bar in response, results and accountability in marketing. Most every other media cannot get you out of the most expensive parts of marketing – prospecting. In Fact, most advertising dollars wasted on broad shotgun prospecting.

Direct Mail is very focused on sales and generating revenue.

Experience will tell you that there are 2 levels of marketing.

The first level is the most expensive and that is to find out who is interested in your product or services.  Prospecting or acquisition marketing is where you spend money to broadcast who you are to the public and see who responds with interest in your product or service. This is commonly done with Television, Radio, Newspaper, Billboards, Websites, Yellow pages, Magazine ads, Telemarketing and sure Direct Mail of course too (however it is more direct, personal and accountable in prospecting).

The second level of marketing is what you do with all the customers and prospects that contacted you with any level of interest. This is where all your long-term income is made. You see, once you have a list of people who like what you do you can build long-term relationships with a direct sales approach. This includes direct in-person sales, tele-sales, direct mail and email. (I will save social networking for a later topic – it follows email)

That is the proper order for results too:
1) In-Person sales cost the most and sell the most.
2) Tele-Sales still utilizes personality and relationship but you are easily pushed into voicemail hell.
3) Direct Mail is something they have to see and touch and they can save it and share it with others in the home or office.  They can keep it for later too. Direct mail costs much less than in-person or tele-sales but you can sell a proportionally less amount too.
4) E-mail, currently the lowest form of marketing. Sure, if you have a relationship and are working on projects with a client it is great.  But for sales and marketing it is the easiest to avoid, delete and annoy.

So the main point is that long-term SALES happen in a DIRECT approach not in broadcast prospecting or print ads. So decades of experience say you build a comprehensive database (or many) with as much detail as you can. Then you send very specific offers to very specific people.  You then follow that up in-person, via telephone and personal emails too. IN THAT ORDER FOR BEST SUCCESS!!

Only go back to prospecting when you have maximized your current list of interested customers and prospects.  Why would you go talk to 1000 people that are not interested when you have 100 that are and you haven’t sold them anything yet?

We can help you build a business plan for successful marketing too! Your first step is to contact us or let us give you a direct mail quote to start.

Direct Mail Services now on Facebook

We sure do have a lot of fun friends on Facebook. I bet you didn’t know direct mail could be so fun! Try our fun facebook direct mail quiz and see if YOU know direct mail.

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When you’ve created as much success for your customers as we have, you are bound to enjoy yourself. After creating some of our Countries greatest personalized database marketing, we hang out with our friends on Facebook and share our joy.

Why don’t you join us for a while, you might just learn a few things that help you grow your business and increase your companies sales.  Direct Marketing is.. well.. very DIRECT, so I am asking you to become friends with CSG Direct and bring us all your direct mail questions and projects.

At least with Facebook you get to hang out and get to know us first.

If you would like you can also skip all that fun and get your direct mail quote right now.  But we’d sure like to get to know you better!  The more we know about you and your goals, the more we can provide you the same high level care and support all our best customers have grown their businesses with.

That is the best way to get success with direct mailing companies like CSG Direct, Inc.  You have to get us in the game and put us shoulder to shoulder with the rest of your staff so we can get you the big gains.  It is never best practice to keep us in a corner as an outside vendor only.

Nobody wins by putting direct mail in a corner.  lol

Direct Mailing Project? Get our Quote for Success!

If you are looking for Direct Mailing Pricing or Direct Mail Quotes for any kind of Direct Mailing Services make sure you are looking for more than just price. 

GET A QUOTE FROM US!
OUR QUOTES ARE FOR SUCCESSFUL DIRECT MAIL
Direct Mailing Quote
Are we inexpensive, sure! We are The Greatest Value in Direct Mail.

We are also highly qualified, focused and more experienced than most companies you will meet. Plus, 25 of us have been USPS Mail Piece Quality Certified and we have people certified in all departments and all steps of your project.  Your Bid should require expertise and a long deep track record of no-problem mailings, correct?

..nobody matches our accountability standards! – NOBODY!

As the only direct mailing company that lets you track every stage and status of your direct mailing project, we are the most accountable direct mailer in the country. Then we take it to the next level and you are able to track each and every mailpiece as they travel through the US Postal Service with our US Mail Tracking. Additional US Mail Tracking is available through our TrackDirectMail.com tools.

Direct Mail Guy

Here are some Testimonials
Here we are on Facebook

Also, our newly launched US Mail Tracking widget is now available.

GET A QUOTE FROM US!
YOU JUST MIGHT LEARN SOMETHING NEW

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