US Mail Tracking systems at CSG Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 45 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 45 million pieces followed across the country individually, like you do packages.

Using our new proprietary system, coupled with the USPS’s new Intelligent Mail Barcodes, a business can finally track the progress of its mail campaign using its own customer ID or account number.

Some of the system’s more popular features are the interactive reports as each piece crosses the country. Bulk mail can now be tracked just like more expensive alternatives such as UPS and FedEx.

Additional tools and applications are being built around this new system to make this new innovation accessible for every direct mail customer in America. Track Direct Mail’s uses seem endless. The technology allows database-marketing companies another level of strategy to reduce postage, find lost mail and help customers that may experience problems with the nation’s mail stream.

With all of these innovations it was only a matter of time until we put all of our CSG Direct Mail Tracking tools on the iPhone and iPad. CSG Direct Mail for iPhone was released into the iTunes App Store May 7th 2010. Track every aspect of your direct mail projects with Live Project Tracking from the CSG DIRECT MAIL Processing plant and Live US Mail Tracking as your pieces travel through the US Postal Service.

This has been THE DREAM in direct mail for decades and we made it a reality! These newest innovations are built on our proprietary Direct Mail Tracking Systems. We continue to redefine the Direct Mailing industry! CSG Direct Mail brings you Better Results Fast!

Tracking Results

Tracking Direct Mail Results

Tracking Direct Mail

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only database driven marketing like direct mail has this valuable feature.

We’re constantly tracking:

  • Mailed Pieces
  • Intelligent Mail Barcodes
  • Mail Piece Delivery Times
  • Mail Piece Delivery Routes
  • QR Code Activity
  • Customer Logins and Uploads
  • Driving Directions usage
  • Duplicate Records
  • Changes of Address
  • Clicks, Scans and Exposure
  • Live Job Production flow
  • Postage and Service costs

TRACKING PORTAL

Login 24/7 for live details and tracking on all your projects.
Reports include:

  • LIVE Jobs
  • Job History
  • Postage Calculator
  • Bonus Bucks
  • Mail Piece Tracking and more

Our systems send detailed full job reports in daily or weekly emails. When each project is completed an email is sent summarizing details. Mailing projects get emailed live links to interactive maps of geographical areas targeted and the live USPS delivery data.

Our Portal first launched in 1999 and has since become an important part of our many Direct Mail Cloud Services.

Tracking Map

Tracking Map - iPhone

Tracking Map

Tracking Map - Top Zips

Tracking Map

Tracking Map - USPS

 

 

 

 

BONUS BUCKS

Track all the bonus bucks you earn in the CSG Direct Bonus Bucks program.  “Bonus Bucks” is our customer rewards program.  You earn a series of different bonuses based on the type of programs you took advantage of at CSG Direct Mail.

Our customers have earned over $50,000 in Bonus Bucks over the last year and they are redeemable up to $1000 per month at a time.  This is a real valuable program and our clients use them for free mailings and digital printing services all year long.

INTELLIGENT MAIL BARCODES

Intelligent Mail Barcodes (IMB) are the newest USPS Barcode that combines US Postnet and Planet Code Barcodes. CSG Direct is a Full Service Intelligent Mail Barcode with Confirm provider and leads the industry with some of the newest IMB innovations.

CSG Direct US Mail Tracking Systems track every single piece of direct mail you send with simple look-ups using your in-house customer account numbers.

Does Direct Mail Experience Matter?

During difficult economic times, I find that the marketing professionals that I work with are more price-conscious than ever. Budgets are slashed, staff is reduced and expectations on marketing teams are raised. How do you do more with less?

Well, first of all you want to partner with a team that has A LOT of experience in dealing with direct mail marketing. Direct mail is the most targeted and trackable form of advertising. Savvy marketers have learned that having experienced vendors/partners is crucial when budgets are tight.

The anguish of having a budget overrun due to postage upcharges or undeliverable mail is an experience that has destroyed more than one career. One needs to analyze the true value of experience and leadership in their marketing campaigns.

You wouldn’t hire an attorney or surgeon based on price. The end results are just too important. The same philosophy holds true on your marketing – the lifeblood of your company. A vendor who is less than qualified to properly assess, critique (really), analyze, and process your mail probably is not going to save you any money on your overall campaigns.

A Direct Mail specialist, such as you will find at CSG Direct; is trained and versed on postal regulations, design elements, USPS rules and regulation changes, and targeted marketing strategies. Our staff of fully certified USPS MQC (Mailpiece Quality Control) specialists often find design elements, size constraints or data problems that would get past the most experienced of mail shops.

We also offer creative solutions to save our customers money on production and postage rates, which sometimes makes an individual project less profitable for us… but we are here as a partner, for the long haul. Your projects deserve the experience and expertise that comes from seasoned mail professionals.

Let your competitors work with the inexperienced, fly by night companies while you shop for a company that makes you shine.

You will look better for two reasons:

#1) Your campaigns are effective because you found the true value of experience and expertise. The mailings are dropped in an efficient and timely manner to the intended recipients. You can track your mail through the mail stream (a CSG Direct exclusive) to identify when your target markets are receiving their mailings. You have confidence that your projects stay within budget, and are offered the tools to fully justify the mailing.

#2) You sleep well at night because you know you are working with detail oriented partners who care about your success and are certified in every avenue as meticulous professionals.

The next time you plan a mailing campaign, take a moment to reflect on who you are working with. Are you getting true value?

Are you comfortable with the experience level of your direct mail partner? Are you taking advantage of all of the benefits of a great response and postal discounts that are available?

Either way, get a quote from us so you can compare your vendors to the benchmark in direct mail. You deserve a good nights sleep!

Are new postage rates justified in direct mail?

All things being what they are, I am normally one of the first people to bash large bureaucratic entities such as the US Postal Service. The monopoly that they hold over the industry, the civil service mentality and attitude as well as the constant increases in the cost of doing business leave them as a wide-open target.

In thinking about the new Postage Rates, however, I also feel compelled to compliment the postal service for the latest developments that they have introduced. It has been quite an undertaking! Don’t get me wrong, there is a lot of room for improvement and a many areas that they can improve on. Today let’s look at some of the positives, because they deserve to be recognized.

One of the most amazing new developments with the US Postal Service is the implementation of the intelligent mail barcode systems. It is mind-boggling to think of the amount of data retrieval, data collection and data distribution that this system is capable of. This helps the post office to track delivery times and pinpoint problematic areas within their system.

It has also been a great tool for mail service providers such as CSG Direct to build systems around for individual US Mail tracking. This is a dream come true for Direct Marketing professionals to be able to track their mailings online. It allows them to gauge delivery times, track individual pieces and better plan their projects.

Another item that I believe bears consideration is the expense of fuel that has spiked and dropped several times in recent memory. As a transportation and delivery entity, the postal service is sharply affected by fuel costs. I know in my household fuel prices have strained the budget considerably. These costs cannot be absorbed for long periods of time – especially at the volumes that the USPS consumes.

I believe that the postal service is working diligently to improve service and delivery times. With some of the new requirements for NCOA standards, enhanced barcoding and ongoing customer relationship building. I am seeing great strides of improvement in a large entity that is slow to change.

If we can only get them to work in a more customer friendly atmosphere in regard to the incessant changes and rules for mailpiece design and construction. They change the rules – industry adjusts – then they change the rules because they do not like the industry adjustments. The recent flat changes are a good example of this.

In May of 2007, the flat rate increase was harsh, so the industry started changing to smaller booklets and slimjims that were subject to the letter rate category. Now the post office is implementing new rules on these types of mailers that will cost the preparers more money to process and slow down the production. This should have been taken into consideration in 2007 when the USPS raised the flat rates to get mailers to change their formats and remove some of the burden from the flat sorters.

OOPS… I am going off on a rant – not the intention here.

Let’s take a moment to appreciate some of the positive changes that the post office and the mailing industry are encountering. The new technologies are very cool, and very useful. If you are not taking advantage of these new technologies, then you are missing the boat! If you would like to learn more about US Mail Tracking, give one of the Direct Mail Specialists at CSG Direct a call. We are here to help!

Casino NCOA is now Mandatory

National Change of Address is now mandatory.

Something VERY IMPORTANT to consider is that almost every mailshop in the country SENDS YOUR DATABASE OUT to have NCOA done. Yes, your mailshop does too.  In my neck of the gaming world this throws up huge red flags. A big no no.

Currently, CSG Direct is the only mailshop in the state of Nevada directly licensed by the USPS as an NCOALink Limited Service Provider.  [Link]  We have been providing this service for casinos for many years and have perfected the process to make your job of cleaning up your in-house database easier.

Of course, we specialize in database marketing and gaming.

We’ve worked closely with Oasis Systems and others to help you find ways to upload your data back into your master database and save yourself weeks of data entry.

3 Reasons CSG has the Fastest Direct Mail Delivery in the Country

With everything the US Postal Service does and how many millions of people are involved in direct mail, this is a bold statement. It is True and we can prove it.Fastest Mail Delivery

1) As an early innovator with the new Intelligent Mail Barcodes we already have a reputation for being able to track every single piece of mail we send. We can track the path each piece travels as well as dates and times of each automation step as they travel the country.

Over the last 2 years we have used this information to establish a trend of certain post office locations that appear to hold onto mail longer or process mail slower.  This has been valuable information when planning mail drops and to speed up delivery cycles.

We can get your mail delivered faster and you can track it yourself on your own phone or computer live and see for yourself.

2) It is important that your primary BMEU is fast, and ours is absolute one of the fastest in the Country. Using the ‘secret shopper’ approach, each BMEU is rated based on sample mailpieces dropped into the mail stream at the BMEU.

The Sierra Region was just awarded 1st place in the nation for “First Class Mail Performance” for quarter 1 October – December 2010. This is not their 1st award either. Our Reno BMEU has received award after award for the last decade.

We truly can get your mail to your customers faster than other mailers in the country can and you can track it all live with us too. We currently have no equal in these categories.

3) The third ingredient in our fast mail delivery is our in-house processing. We are known for Speed and Quality. Even with the extra step of our Quality control department, our proprietary job automation and tracking systems track projects from the minute they have all details approved until final delivery to the Post Office.

Then add that 25 of our employees have been certified by the USPS Mailpiece Quality Control Specialist program. We have the absolute lowest percentage of catch-able mistakes to match our high speed processing.

We are proud to be the fastest delivery to your customers’ door. It is something we have worked very hard to develop. We do this all while balancing your costs and benefits so you get the best bang for your buck too.

We look forward to our 1st challenger that thinks they can take our title of Fastest Mail Delivery in the Country away from us. Bring your charts and graphs my friends, you are competing with veterans.