The Magic of Yellow and Red Direct Mail

The Magic of Yellow and Red Direct Mail

Back in the day, the largest amount of direct mail was white envelopes as far as the eye could see. Bills and 8.5×11 Letters were the majority of all First-Class mail and it was easy for direct mail marketers to stand out with a little splash of color.

First-Class mail volume has dropped dramatically due to electronic banking and electronic bill pay.  Now our mailboxes are full of color and the white envelope is the rare exception.

Yellow and red direct mailMore and more marketers are skipping the use of envelopes and mailing out full-color vibrant self-mailers like flyers, coupon books, postcards and catalogs.

So how do we compete in a colorful mailbox?  How do we OWN the mailbox that day without sending a 3d box mailer?

The answers are YELLOW and RED!

I mean, if you open your mailbox and there is a box inside… Nothing Beats Box!
(Except a Yellow and Red Box)

But once you eliminate the expense of box mailers with the cost of boxes, manual assembly and increased postage costs… A Yellow and Red Mailer owns the mailbox even more as it is more affordable and has a very similar pizazz presence.

Red and Yellow colors are programmed in us internally to mean “Emergency”, “Hurry” and “Must take action”. What better way is there to get your direct mail customers and prospects to take you seriously and give you their attention?

We all know that an envelope delivered from Fed-Ex or UPS would be taken very seriously from anyone receiving them. But the cost of mailing with Fed Ex or UPS is cost prohibitive.

However, DHL will let you use their patented Red and Yellow Envelopes and you get normal USPS flat-rates. ~That’s a Tip from your #CSGMailMan.  This valuable service saves a ton of shipping costs and gets the same effect or better due to their use of Yellow and Red.

Use “Emergency Envelopes” for your event invites.

So you’re not getting enough people to your events?  Maybe people are not taking your invites seriously?  What if you double your print and mail costs but quadruple your response rates by adding a Yellow and Red emergency envelope to the mix?  Or conversely, what if you mail half as many people but double response rates?

That is the direction smart math-minded clients are going.  Response is more important than any other aspect of direct mail including expense.  Reach for high response rates! 

Use Yellow and Red as a profitable way to draw your customers in.

Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is combining our plants in Reno Nevada.

Direct Mail Company FacilityWe are combining our Las Vegas Facility and our Reno Facility into a single facility in Reno Nevada. Fate once again has us moving into some place bigger and better.  We are moving all our presses into one fabulous facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have lots of options as to where we want our plant.  We choose Reno Nevada based on its ideal location for distribution and its ideal location for living.

Reno is a little city with big town swagger.

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just East of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world come to Reno Nevada as a major distribution point to the rest of the Country.  Some companies with handle major distribution in our area are, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly and we are now welcoming Apple to our region.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with US Mail tracking of standard mail.

biggestlittlecityIDEAL FOR LIFE: Living alongside Lake Tahoe in the Sierra Nevada Range is “The Biggest Little City” with Big City Swagger.  Talented people are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 O’clock and by 6 O’clock you can be skiing, hiking, boating, horse-riding, snowmobiling or rafting, paragliding or motorcycle riding in many directions of beautiful mountain and country roads?  Reno-Tahoe is the most personally rewarding place to live and work.

CSG Direct is the largest digital printer for direct mail in Nevada with 9 digital presses. We invented US Mail Tracking and unique iPhone apps to track every piece of mail you send. We created variable printed maps and we are a Full Service Intelligent Mail provider with the USPS. We have very rare combination of direct mail skills, tools and innovations indeed.

As a National Direct Mail innovator we would be a leader in any city we chose to work from.  We are glad to call the Biggest Little City home. #BiggestLittleCity