The Casino Marketing Conference is just around the corner. Are you going?
CSG Direct Mail has been asked to present our triggered automated casino direct mail programs in the Casino Direct Mail session.
These programs send casino mailers hands-free directly from your player database to our presses for same day mailings with full personalization, variable free data fields, variable graphics and more.
The casino direct mail session takes place on Wednesday the 24th at 1:30 pm.
We’ll also be giving away some free automated direct mail certificates at our booth, so stop by.
In addition to the great lineup of casino industry sessions there will be keynote speakers, lifetime achievement awards, The Romero Awards and tons of networking. If you are serious about gaming you will want to be at this conference.
We hope you can make it!!
Marketing Automation: Database Driven Solutions for Everyday Problems
Also called “Triggered Mail” or “Timed Mailings”, this is simply putting your mailings on an automatic schedule while still offering the same level of quality.
Immediately address declining play or new member sign ups without any required labor; through automated offers triggered by events your database tracks. Don’t wait for a mailing of 1000 when you can mail to every single declining play or declining trip customer with a mailing as small as 1 piece that goes out daily.
We will help you setup a data transfer every morning from your player database to our data center. Your data then merges with your direct mail art and is sent to print automatically on one of our digital presses. We automatically send your new member, birthday or inactive mailers out every single day!
With automation you also receive an email summary each morning of how many pieces were mailed with an opportunity to review the variables used in your mailer. Records are also automatically cleaned and compared to the US Postal Service for accuracy as well.
This is an easy service to setup and you can focus your time and energy on other projects.
Examples of programs you can automate:
• New sign ups
• Inactives or trip frequency decline
• Increased or declining play offers
• Monthly mailers
You can easily automate personalized letters, postcards, and self mailers and then send emails to follow up.