Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is combining our plants in Reno Nevada.

Direct Mail Company FacilityWe are combining our Las Vegas Facility and our Reno Facility into a single facility in Reno Nevada. Fate once again has us moving into some place bigger and better.  We are moving all our presses into one fabulous facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have lots of options as to where we want our plant.  We choose Reno Nevada based on its ideal location for distribution and its ideal location for living.

Reno is a little city with big town swagger.

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just East of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world come to Reno Nevada as a major distribution point to the rest of the Country.  Some companies with handle major distribution in our area are Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly and we are now welcoming Apple to our region.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with US Mail tracking of standard mail.

biggestlittlecityIDEAL FOR LIFE: Living alongside Lake Tahoe in the Sierra Nevada Range is “The Biggest Little City” with Big City Swagger.  Talented people are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 O’clock and by 6 O’clock you can be skiing, hiking, boating, horse-riding, snowmobiling or rafting, paragliding or motorcycle riding in many directions of beautiful mountain and country roads?  Reno-Tahoe is the most personally rewarding place to live and work.

CSG Direct is the largest digital printer for direct mail in Nevada with 9 digital presses. We invented US Mail Tracking and unique iPhone apps to track every piece of mail you send. We created variable printed maps and we are a Full Service Intelligent Mail provider with the USPS. We have very rare combination of direct mail skills, tools and innovations indeed.

As a National Direct Mail innovator we would be a leader in any city we chose to work from.  We are glad to call the Biggest Little City home. #BiggestLittleCity

Paul Erickson joins CSG Direct Mail

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of “The Era of Paul“.

We are very excited to share with you that Paul Erickson has joined our team (your team) as General Manager of our CSG Direct digital-printing plant in Reno, Nevada.  Paul brings with him over 34 years of print plant management, team development and print manufacturing experience.

Paul is a Six Sigma Champion and is experienced in Business Management Strategy.

For anyone in our region that is aware, Paul is known for his tenure at RR Donnelley where for 9 years he was the Vice President of Manufacturing at the Reno plant.  However, Paul has many other accomplishments that demonstrate his deep level of experience.

Paul began his career after he earned his BS in Printing Management from South Dakota State University.  More recently Paul was the managing director of Polestar Sheffield, the largest gravure printing facility in the U.K with a very demanding customer base and a high level of customer satisfaction.

Paul came back to the US to run the very prestigious US Government Printing Office for 3 years as the Deputy Public Printer and Chief Operating Officer.  In this very demanding position Paul still adopted and implemented the ISO 9001 standard for quality assurance and management in GPOs production facilities and led the effort to adopt 5S, a world recognized continuous improvement process in both manufacturing and office environments.

I cannot say enough about how excited we are to have Paul leading our team.

Paul recently shared his insight with us “The future of Printing is digital and CSG Direct has positioned itself well in this market segment. The CSG niche is strong and our unique services offer us unlimited growth and opportunity.”

We’ll if anyone should know… it’s Paul.

Welcome aboard Paul!
We look forward to the new era.

9 Digital Presses and Personalized Digital Books

Well the final 3 new digital presses are almost completely installed.  Special thanks goes out to our electrical teams and contractors for the building modifications and the massive grid of wires, power and network cabling. digital printing

We have been waiting with Christmas Eve enthusiasm to print our first booklets on these new digital presses. The idea of printing multiple paged booklets that gather pages, fold and stitch together and finally do the 3 sided trim is an incredible dream come true for us.

Before this investment we had to print separate pages and then offline stitch and trim.  That was not a great way to do personalized mail by a long shot.  Too many pieces got destroyed in the process and the offline process increased costs and timelines.

Once our facility is cleaned up from the construction we look forward to giving some fresh tours.  We have a few surprises in store for our favorite clients.  We are going to pee ourselves if we have to wait too long to share those surprises.

Variable Direct Mail Printing

Variable Direct Mail Printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all Variable-Print is nothing more than mail-merge and fancy fonts.

If I get another direct mail offer with my name spelled in sea shells on a beach I am just going to go insane. “OK, Great, you have a sea shell font – wow – thanks!”. What if I’m scared of the ocean? What if I am allergic to Seafood of any kind? Are you selling me something to do with a beach or shells?

If you don’t really know that much about your customers we can append over 100 fields of additional consumer data about them so you know if they like dogs or cats, drive Fords or Chevy’s, etc.. Ironically, done by real variable data teams in direct mail; we’ll still cost you less than all those printers because we do it every day without the baggage of all that crazy software they got sold.

At CSG Direct, we have over 2 decades in Real Variable Data: Variable Data Printing, Variable Data Coding, Randomization, Variable Data Email, Websites, and more.

Why We Love Variable Data Printing #1!

We have been in the variable data printing (VDP) business for nearly fifteen years. Nothing gives the team at CSG Direct Mail more of a rush than taking a job and applying the advanced concepts of conditional programming and intensive personalization to create a highly-targeted VDP campaign that brings excellent responses. We thrive on complex VDP projects that take all the elements of a customer’s project and weaving them into a grand, personalized tapestry.

Many Direct Mail companies brag that they do VDP, but do they really understand the height and depth that really constitutes VDP? Do they understand that personalization is more than just putting “Dear First Name” in a letter? Can they take multiple tiers, hundreds of graphics, text elements and styling, and intensive data to create a campaign that can be run as one version to maximize postal savings and project timeliness? This is where the rubber hits the road!

VDP is a wonderful ballet of data and graphics woven together with conditional programming to create a custom-tailored personalized message that is unique and desirable to catch the attention of your customer. The more targeted your data and graphic assets are constructed, the more likely of a positive response. In addition, one is almost unlimited in what can be created in a VDP project. The only limitations are the complexity of the data, design assets and one’s imagination!

It’s just not enough to have a person who “crunches” your data and prepares it for postal output. They must understand how to code a database to work in conjunction with graphic assets to make a VDP project sing. One can have the most talented graphic designer on their team, but if the designer doesn’t have a basic understanding how a database can be used to power all their designs with conditional programming, then the project is reduced to creating many separate outputs according to level/tier. A huge waste of time and money! For a successful VDP project, both data and design must work in tandem and understand each other’s skill sets to make the final product shine!

This is when we shine at CSG Direct Mail. Data, Design and Print personnel working in tandem to produce some crazy and wonderful VDP! Multi levels, multi Property, graphics switching out on the fly, fonts changing size, face and color, with conditional programming humming in the background while the data conducts the process like a maestro! It’s magic!

Next…VDP in action!

The Future of Direct Mail

the-future-of-direct-mailTHE FUTURE OF DIRECT MAIL

When you work on the leading edge in direct mail innovation you have to be excited about what the future has in store for direct mail marketing. As innovators, our view of the future of direct mail marketing is quite a bit different than most peoples.

To most people direct mail is a pile of paper inside their mailbox filled with postcards, coupons and hiding bills and checks amongst the pile.

We see a trusted delivery system accountable to every home in America with a box for us to place any kind of relevant message or offer to whomever we choose. We can specifically choose an audience from a long list of local and national consumer profiles and individual personal data and speak to that person on an individual relevant level.

What other form of media has a long-standing trusted space to place portable and sharable physical messages with your brand, offers and contact information on it?
A huge advantage!
Every other form of media requires consumers to take notes, remember details, act on impulse or dig through spam and viruses to receive.

Billboards clog the roads and sky distracting you when you are driving. TV Commercials hit you one after another for products and services you don’t want or need when you are watching your favorite show.  Nobody likes commercials in their movie or music entertainment.  Online ads, spam and new website viruses are ruining the internet.

With the advances in digital variable printing and the personalization and accuracy of database driven marketing, Direct Mail is going to be the only legitimate form of marketing in the future. Everything else will be spam and annoying!

To win you have to stand out! You cannot just be another postcard in the mailbox. Make “New Innovations” part of your bid requests. When you work with the right vendor you get actionable and inexpensive ideas to keep you ahead of the pack.

It’s time for the world to learn “cost-per-response” as well.
Accountable marketing will always win the day.

WHO WE SERVE BEST

Every company that markets a product or a service is a potential client but may not be who we serve best.  Many companies fall pray to the armies of salespeople for Radio and Television ads. Many people are also confused by all the Postal regulations, databases, permits, design and print aspects of direct mail marketing.  We understand.

We tend to work with people that understand all the forms of media and have lived with the results of lack of results of each. You can find a weakness in every form of marketing but there are very few you can find a return on investment in like Direct Mail. Experienced marketers get that and we enjoy working with them the most.

Experienced marketers understand testing, versions, tracking results and adjusting. Direct mail marketing is the most accountable and adjustable to those that apply the science.

Our Favorite Industries:

  • Banking
  • Gaming
  • Tourism
  • Medical
  • Grocery
  • Dot.com
  • Non-profits
  • Education

Direct Mail and Printing Services

Direct Mail and Printing Services

I was asked to write content about some individual direct mail and digital printing services so…

BINDING AND BOOKLETS

How about some personalized binders for your next meeting? One of the biggest advantages of using a digital printer that is skilled at keeping things in order, is the cost savings of booklets and the ability to personalize them. We print, punch, drill, tab and coil bind very professional personalized binders and booklets of all shapes an sizes.

DIE-CUTS

The old fashion die-cut gives way to digitally printed and personalized die-cut pieces. Match them to a colorful envelope or mail them without an envelope as Custom Market Mail.  CSG Direct can take your customized die-cuts to a whole new level.

INKJET ADDRESSING

Before Inkjet addressing there were labeling machines and then pin-fed Direct Impression Printers. Our management was installing, training and repairing all 3 technologies. We have been on the leading edge of addressing, addressing software and barcoding since 1988.

Wither you just need a barcoded address or you need a return address and a personalized message added to your mailer, Nobody is more creative and flexible in Inkjet than we are.

CSG “variable everything” continues on our inkjets. Every component we inkjet print on your mail pieces can change per customer to create fully customized pieces.

When we inkjet your pieces we will print the most modern barcodes for you as well, including Intelligent Mail Barcodes and Variable QR Codes too.  Then each piece can be tracked online as they travel the country and we track the QR responses too.

UV COATING

Everybody loves to put the fancy bling of a UV Coating onto their art. Not only does it make most art and designs look amazing but it also protects the pieces against common damage like tears, cuts, smudges and stains. The only drawback is that it costs a few cents extra and you cannot write on it once it is coated.  It sure does look beautiful though!

We would UV coat everything if given the chance.

FOLDING AND TABBING

To a traditional print shop folding and tabbing are simple “finishing work”.  With everything we mail being so personalized we think on a different level. We must ensure these final moves don’t ruin weeks of preparation, printing costs and event deadlines.

We know the pieces we are folding may be in a postal sorted order and will be reversed by the printing process. They also may need to be scored before printing so they don’t crack.  Maybe we score them, then UV Coat them, then come back and do the final fold.

US Postal Service Tabbing requirements are constantly changing. You can make simple changes to your direct mail pieces to reduce tabbing time and money. Your mail piece may require from 1 to 3 tabs or more based on the piece. If done incorrectly your mailing can be completely rejected by the US Postal Service or bumped to higher postage.

Our Folder and Tabbing operators are USPS Certified for mail piece quality control.

TEXTURES

Dimensional Printing is the art of applying a 5th color of raised ink in very specific areas to create a textured printed piece. We do this at CSG Direct to create a tactile feel with your piece or to create security features for coupons and offers.

We have not seen any credible statistics about response rates due to textured printing.  However, we do know that when a person plays with, touches and shares your brand with others, it is a wonderful thing!  We’ll help you get creative with this unique service.

Mail Shop, Print Shop

PRINT SHOP

Printing is an art that goes back in some form to the beginning of man. It is an art form of ink, paper and design that come together to make a visual presentation.  The real art of print is the design if it attracts the attention of the person we want it to attract (like bait).

At CSG Direct we are a modern day Digital Printing facility specializing in some of the newest features available in static, personalized and dimensional printing.

Print Shop Mail Shop vs. Mail Shop Print Shop

direct-mailing

Leadership - Quality - Innovation

Putting ink on paper is the easiest step.

The real challenge is designing pieces that attract response and delivering them through a single source federal US Postal Service.

The real talent is designing, printing, folding and die-cutting multiple critical personalized components and then matching them together in postal sorted order to achieve the lowest postage rates too.

“Direct Mailers” out-think “Printers”.

MAIL SHOP

Direct Mail Marketing is the art of getting the right visual presentation to the right person at the right time with a relevant message to attract a response and generate sales.

Direct Mail requires database programing prowess and a lifelong pursuit of all the changing rules, regulations, barcodes and loopholes of the US Postal Service.  Direct Mail Marketing requires years of studying databases, barcodes and tracking results.

You have to have the right mind for direct mail. You need a Direct Mailer that prints.
Direct Mail with a Direct Mailer, not a printer “that does direct mail too”.

You get Better Results Fast with a “Mail Shop, Print Shop” like CSG Direct.

Personalized Printing

Personalized Printing

Personalized Printing Sample

To the average person in the direct marketing industry, personalized printing is how many times you can use a persons name in the direct mail piece or email you may be sending. They seem to never get tired of inserting [First Name] into every line of text in the piece.

“Poppycock” we say!  We’re pros at how to make a direct mail piece feel personal and get better results fast.

True personalized printing is what us pros do to make a direct marketing offer much more attractive, appealing and relevant to the recipient. You need to use not only every bit of data you have about your customer or prospect, you need to dig in to find more, append and analyze what type of people you are dealing with.

The reason most people don’t do this right is “time”.  You need an offer in the mail by Friday and you have your mailing list pull ready so just mail it you say.  We get that, and we do that every day for you too.  However, when the question comes up about what we can do to get a better response, the answer always lies in relevant personalization.

Some colors work better with women than men. Certain food pictures are going to be effective with different people. Beer pictures versus wine pictures for certain clients.  Every single piece of a mailing can look different when you personalize them correctly. You provide the picture assets and we’ll code the data to drive the variable content.

The only thing that excites us more than seeing every piece coming off the press looking unique and relevant to the end recipient, is the results of such a campaign.

CSG Direct Mail lives and breathes to create personalized direct mail for you.

Direct Mail Printing: Our 5th Digital Printing Press

Direct Mail Printing: Our 5th Digital Printing Press is here, installed and running.
Here is our new Kodak 2500 VP. (Variable Printing)

Direct Mail Printing

We are a large direct mail printing company and one of Nevadas largest direct marketing companies.

It’s very interesting to have Canon, Xerox and now Kodak presses running side by side. Each digital press has it’s strengths and weaknesses.  We bought the Kodak because it can print in 5 colors and the others cannot.  Not that anyone is asking for the 5th color but we like to add unique services that other people cannot offer.

“Dimensional Printing” is the process of printing the 5th color without blending it in with the other colors. With Dimensional printing the 5th color is CLEAR. The idea is to lay down very precise spot coloring of clear to make for a raised feel.  The raised feel is the dimensional (as in 3D) feel.  It is pretty cool.

The growth of our digital printing department has been nothing short of historical.  I think we owe it all to printers that decided to get into mail (because they thought it was easy) and then lost customers due to screwing up major projects.

With so much print being direct mail oriented our customers find great comfort in have us (being in direct mail since birth) handling the print too.  In the age of print being commoditized, this makes a lot of sense.

Anyway, you really should get a print quote from us, digital is the bomb on price, efficiency and speed; and we have 5 presses. The direct line is 800-881-2150 x12 or you can get a direct mail or print quote online.

Update: We have grown to 9 Digital Presses