CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going?CasinoMarketingConference

CSG Direct Mail has been asked to present our Triggered, Automated Casino Direct Mail Programs in the Casino Direct Mail session.

These programs drive casino mailers hands-free directly from your player database to our 9 digital presses for Same-Day mailings with full personalization, variable free-play, variable graphics and more.

These CSG programs are one of the Casino Direct Mail Industries “Holy Grails”!

The casino direct mail session takes place on Wednesday the 24th at 1:30 pm.
We’ll also be giving away some free automated direct mail at our booth so stop by.

The Sessions taking place during this 3 day conference include:

  • Stop Thinking of Social media as The Be-All End-All
  • The Future of Casino Marketing: The Operators’ Roundtable
  • What’s Going On With… Direct Mail?
  • What’s Going On With… Casino Advertising?
  • Managing Point Reinvestment
  • How to Gather Player Feedback
  • Developing Effective Merchandising and Incentive Programs
  • Marketing Strategy that Makes Sense
  • Secrets of Award-Winning Casino Promotions
  • Social Gaming, Who’s Playing it and what does it mean

In addition to the great lineup of casino industry sessions there will be Keynote Speakers, Lifetime Achievement Awards, The Romero Awards and tons of networking.  If you are serious about gaming you will want to be at this conference.

As a special note I am personally excited to hear from John Acres on his Casino Marketing 10th Anniversary Special Keynote Session:  Where Will Our Next Generation Of Players Come From? The Answer May Be “In The Box” Instead Of Out Of It!

This should be required continuing education for career empowerment.

I hope you can make it!!

Las Vegas BNP Casino Marketing Conference Updates

marketing conferenceAs we get closer to the July24-26th Casino Marketing Conference being held at the Paris Las Vegas Hotel Casino there is lots of new information I want to share. This is a unique event and casinos from all over the country are registered to be at this popular event.

If you haven’t yet registered yet, you can do so HERE.

BEFORE THE EVENT:

Raving Consulting is hosting a 3 day educational program:
2012 Host Development / Casino Marketing Conference
Monday, July 23, 2012 – Thursday, July 26, 2012

These Host conferences are powerful and there is no better way to rejuvenate your hosts and help them maximize the guest experience. This should be mandatory training.

DURING THE EVENT:

The CSG Direct Mail Team is giving away free data-capturing mobile websites (email and cell) to the first 50 people that come by the booth. You can collect customer email address and cell phone numbers (with playerIDs) FREE and take advantage of the lower postage rates from the US Postal Service at the same time.

These are popular, powerful and easy to use.
Stop by the CSG Direct Mail Booth for details.

WEDNESDAY NIGHT:

Well this is Las Vegas so there is never a dull moment, this event is no different. There are at least 2 main events after the show on Wednesday night the 25th. There are 2 events you get to choose from because they are held at roughly the same time. These are brought to you by Raving Consulting and the Casino Direct Marketing Association.

Casino DMA Event – The Casino DMA is hosting a party at Napoleon’s Piano Bar at Paris Las Vegas. This is the same casino as the event so it is real easy to find. These events are a great place to meet other casino executives, socialize and make long term friends in the gaming industry. In this industry you can use all the contacts you can get. This is a great event that is planning a few surprises.

Raving Consulting Event – Never to be outdone, Raving Consulting with Dennis Conrad, All Star Incentive Marketing and Raving Contests powered by SportGame.

Leave it to Dennis to create a seriously funky and nothing-else-like-it event for our best clients on Wednesday evening during Casino Marketing.

They’re piling into a 56 person bus at 6:30 pm for Dennis’ Inside Las Vegas Marketing Tour and Scavenger Hunt. We’ll break into teams and explore the “marketing” underbelly of downtown Las Vegas that most folks have never experienced. After the scavenger hunt, the survivors will get back on the Raving bus and head out to another Vegas super-value, and enjoy the Feast Buffet at Boulder Station Casino, our compliments.

This is truly a crazy, fun and bonding experience.

If you have any other questions about the event just let me know.