QR Codes in Direct Mail
Quick Response codes (aka QR Codes) are barcodes primarily used by smartphone users to get more information on the product or service you’re advertising. The camera portion of the phones read the barcodes and act on the information you placed in the barcode.
The QR Code usually take the user to a web page that has more actionable functions like order processing and data collection. The barcodes can drive personalized landing pages, shopping cart functions, automated social networking and any other functions coded in the web pages themselves. You could also direct them to phone numbers since they are scanned by phones.
Direct Mail QR Codes add a new dimension of interaction with your clients and is the least expensive new technology being used today.
Sample QR Code Direct Mail Piece:
In a recent CSG Direct Mail QR Code mailing we printed variable personalized envelopes with variable QR Codes that take users to personalized web-site landing pages on their smartphones. These personalized landing page sent detailed messages to our team to let us know who is interested.
We placed an “action button” on the landing page and everything the customer does is recorded and actionable. That is one dynamic function of landing pages with QR Codes.
A QR Code can contain 4,296 Alphanumeric characters. In a related example we converted driving directions and embedded those driving directions into QR Codes for a special event. These will not be going away as new ideas come up every day.