During difficult economic times, I find that the marketing professionals that I work with are more price-conscious than ever. Budgets are slashed, staff is reduced and expectations on marketing teams are raised. How do you do more with less?
Well, first of all you want to partner with a team that has A LOT of experience in dealing with direct mail marketing. Direct mail is the most targeted and trackable form of advertising. Savvy marketers have learned that having experienced vendors/partners is crucial when budgets are tight.
The anguish of having a budget overrun due to postage upcharges or undeliverable mail is an experience that has destroyed more than one career. One needs to analyze the true value of experience and leadership in their marketing campaigns.
You wouldn’t hire an attorney or surgeon based on price. The end results are just too important. The same philosophy holds true on your marketing – the lifeblood of your company. A vendor who is less than qualified to properly assess, critique (really), analyze, and process your mail probably is not going to save you any money on your overall campaigns.
A Direct Mail specialist, such as you will find at CSG Direct; is trained and versed on postal regulations, design elements, USPS rules and regulation changes, and targeted marketing strategies. Our staff of fully certified USPS MQC (Mailpiece Quality Control) specialists often find design elements, size constraints or data problems that would get past the most experienced of mail shops.
We also offer creative solutions to save our customers money on production and postage rates, which sometimes makes an individual project less profitable for us… but we are here as a partner, for the long haul. Your projects deserve the experience and expertise that comes from seasoned mail professionals.
Let your competitors work with the inexperienced, fly by night companies while you shop for a company that makes you shine.
You will look better for two reasons:
#1) Your campaigns are effective because you found the true value of experience and expertise. The mailings are dropped in an efficient and timely manner to the intended recipients. You can track your mail through the mail stream (a CSG Direct exclusive) to identify when your target markets are receiving their mailings. You have confidence that your projects stay within budget, and are offered the tools to fully justify the mailing.
#2) You sleep well at night because you know you are working with detail oriented partners who care about your success and are certified in every avenue as meticulous professionals.
The next time you plan a mailing campaign, take a moment to reflect on who you are working with. Are you getting true value?
Are you comfortable with the experience level of your direct mail partner? Are you taking advantage of all of the benefits of a great response and postal discounts that are available?
Either way, get a quote from us so you can compare your vendors to the benchmark in direct mail. You deserve a good nights sleep!