Direct Mail Printing: Our 5th Digital Printing Press is here, installed and running.
Here is our new Kodak 2500 VP. (Variable Printing)
It’s very interesting to have Canon, Xerox and now Kodak presses running side by side. Each digital press has it’s strengths and weaknesses. We bought the Kodak because it can print in 5 colors and the others cannot. Not that anyone is asking for the 5th color but we like to add unique services that other people cannot offer.
“Dimensional Printing” is the process of printing the 5th color without blending it in with the other colors. With Dimensional printing the 5th color is CLEAR. The idea is to lay down very precise spot coloring of clear to make for a raised feel. The raised feel is the dimensional (as in 3D) feel. It is pretty cool.
The growth of our digital printing department has been nothing short of historical. I think we owe it all to printers that decided to get into mail (because they thought it was easy) and then lost customers due to screwing up major projects.
With so much print being direct mail oriented our customers find great comfort in have us (being in direct mail since birth) handling the print too. In the age of print being commoditized, this makes a lot of sense.
Anyway, you really should get a print quote from us, digital is the bomb on price, efficiency and speed; and we have 5 presses. The direct line is 800-881-2150 x12 or you can get a direct mail or print quote online.