Database Marketing

Variable data marketing is combining a database with artwork to create a one-of-a-kind mail piece specifically tailored to your clientele. This could just be a variable address or first name, or it could be as complex as every graphic on the piece being specifically tailored to the person receiving it. So many elements of a direct mail piece can be catered directly to your clientele using variable data personalization. CSG Direct can show you how to optimize your personalization for the best response.

 

Personalization for Response

Practically every element of a direct mail piece can directly target your clientele when you use variable data personalization. CSG Direct can show you how to optimize your personalization for the best response.

 

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