One of the most effective innovations provided by the USPS has been access to all National Change of Address (NCOA) records to update your mailing list. Unfortunately you have to twist some companies arms to do this service for you. That is why the US Postal Service has decided to make it mandatory.
17% of your database moves every year on average and when you mail Presorted Standard (old 3rd Class) this mail is thrown out by the Postal Service unless you pay to get it sent back you.
The value of recovering even 5% of your database is huge, let alone 17% for 1 year or 40% if you haven’t done it yet at all. We have been doing this so long (early adopter) that we have some very specific tools and methods to take it to the next level for you. Database Marketers know the value of the cleanest data possible and you will too.
If you want to maintain response rates from 2-7% you must be on top of your game and NCOA Link® is one of the tools we pros use everyday.
Direct Mailing Innovations and the best Variable Data Printing from CSG Direct Mail get you Better Results Fast. Find out how our newest innovations and decades of proven results make us the direct mailing services partner and variable data specialists you are looking for.
Ak us anything or give us a call at 800-881-2150.