Add Drive Time Distance to your Customer Database

Did you know you can classify your customers based on the drive time distance to your business? You can use drive time distance to configure offers, analyze trends, and identify marketing opportunities inside your customer database.

Some of the distance, drive time and address data we can add for you:

  • Drive Time (based on shortest route)Drive Time Data
  • Distance(as bird flies)
  • Longitude/Latitude
  • Zip+4
  • Address Verification (CASS)
  • National Change of Address updates (NCOA)

We offer this  valuable service as an offline bulk process or as an automated daily update to your in house customer database. Your database can be cleaned, verified, and updated daily, weekly or monthly – keeping it completely current despite your customers changing address.

We can also help you add triggered automated direct mail and/or emails to compliment this service! You can call us at 800.881.2150 or request a quote at csgdirect.com to discuss your specific needs.

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Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada.

Direct Mail Company Facility We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have many options as to where we operate.  We choose Reno, Nevada based on its location for distribution as well as its location for living.

Why Reno?

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just east of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world use Reno as a major distribution point for the rest of the country.  Companies with major operations/distribution in our area include Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly, Tesla, Apple and many more.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with standard mail.

Living alongside Lake Tahoe in the Sierra Nevadas, Reno is “The Biggest Little City”. People are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 o’clock and by 6 o’clock be skiing, hiking, boating, riding, snowmobiling or rafting in beautiful mountains and forests?  Reno-Tahoe is an exceptionally rewarding place to live and work!

We are glad to call the Biggest Little City home. #BiggestLittleCity

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Marketing Automation: Database Driven Solutions for Everyday Problems

Marketing Automation: Database Driven Solutions for Everyday Problems

Also called “Triggered Mail” or “Timed Mailings”, this is simply putting your mailings on an automatic schedule while still offering the same level of quality.

Immediately address declining play or new member sign ups without any required labor; through automated offers triggered by events your database tracks.  Don’t wait for a mailing of 1000 when you can mail to every single declining play or declining trip customer with a mailing as small as 1 piece that goes out daily.

We will help you setup a data transfer every morning from your player database to our data center. Your data then merges with your direct mail art and is sent to print automatically on one of our digital presses.  We automatically send your new member, birthday or inactive mailers out every single day!

With automation you also receive an email summary each morning of how many pieces were mailed with an opportunity to review the variables used in your mailer.  Records are also automatically cleaned and compared to the US Postal Service for accuracy as well.

This is an easy service to setup and you can focus your time and energy on other projects.

Examples of programs you can automate:
•    New sign ups
•    Birthdays
•    Inactives or trip frequency decline
•    Increased or declining play offers
•    Monthly mailers

You can easily automate personalized letters, postcards, and self mailers and then send emails to follow up.

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SQL Address Correction over the web (CASS)

I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet.

We have deployed it into our daily triggered mailings so that every record a customer transfers to us is cleaned and updated to the USPS Addressing standards, zip+4 etc

We are updating Canadians in the same pass.

To Expand on the possibilities…
This means that we could connect this CASS program directly into a timed process with any customer to clean their internal databases as well.

What if a Casino uploaded their new signups to us each day, me cleaned and mailed them, then they import those database changes back into their system?  This would be easy to do at this point.  Too easy.

I would suggest going deeper and query:
SELECT TOP (1000) *
FROM dbo.PLAYERS
WHERE [ZIP] EXCLUDES *-*

They could send us 1000 records per day where zip+4 has not been coded.
This could be a nice daily cleansing ritual that runs Hands-Free and over the course of 30 days their database would be pristine. Plus it would continue to check for records to clean each day so it always stayed pristine.

Another milestone of capabilities for us here at CSG.

Never stop learning and growing!

New Direct Mail Folding and Tabbing Requirements

New rules for Folded Self-Mailers (FSMs) and Tabbing become effective January 5, 2013.  Are you ready?

Yes, you read it right.  More changes from the post office.  This time they say the changes will reduce damaged mail pieces and keep the high-speed postal machinery from jamming and slowing processing.  Well, that sounds good!  There will be no grace period, so get with your graphic designers and pass on the new requirements.

What is a Folded Self-Mailer?  It is a mail piece comprised of panels created when a single sheet or multiple sheets of paper are folded together and sealed to form a letter-size mailer.  It does not go in an envelope and is not bound in any way.  Any mailer that is bound in any way is a booklet and the new tabbing rules do not apply.  Mailers with discs have been reclassified and have different rules.

Here is a summary of the most important new rules for Folded Self-Mailers:

  1. Height maximum is now 6 inches (Minimum height is still 3 ½ inches).
  2. Length maximum is now 10 ½ inches (Minimum length is still 5 inches).
  3. Maximum Weight: 3 ounces.
  4. Final fold must be at the bottom of the mailer or on the leading edge (right side) of the mailer for oblong pieces.
  5. Limited to 12 total panels.
  6. Final folded panel creates the non-address side of the mailer as folded bottom to top or leading to trailing edge.  Address panel can no longer be on the very top panel.
  7. Mailers with 4 panels must be printed on 28 # bond stock (70 # book) minimum.

Here is a summary of the most important new rules for Tabbing:

  1. Perforated tabs are no longer accepted.
  2. Minimum size of tab is one inch in diameter.
  3. Minimum number of tabs is two.
  4. Placement of tabs is dependent upon the design of the mail piece.
  5. Tabs can no longer be placed on the bottom edge of the mail piece.
  6. 2 one-inch tabs may be used for mail pieces weighing one ounce or less.
  7. Mail pieces weighing over one ounce must use two 1 ½ inch tabs.

Have questions or concerns or need help with a tricky mail piece?  Give us a call and send us a copy of your artwork before you go to print and we’ll help make sure you have it right!

Call us at 800-881-2150… We’re here to Help!

Or here is our online request form

Triggered Direct Mailings in more detail

Continued from Triggered Mailings Part 1

Personalized Triggered Mailings

Personalized Triggered Mailings

Player guest Mary has been playing video poker for 3 days. She has accumulated enough points to move up to the Platinum level. The database notices this (we told it to watch for this) and triggers(1) a text to Mary’s cell phone “Hey Mary, you just made it to the platinum club. We are sending you a free Room offer as your first reward”.

The database also triggers(2) a personalized letter sent that day welcoming Mary to the platinum level with her Free Room night in it. This letter goes out by noon at the completion of her trip because the database triggered the data to merge and print directly on a waiting, automated press; hands-free.

She gets this offer letter 1 or 2 days after she gets home, not a month later when ‘the batch’ goes out.

The database also triggers(3) an email to be sent in 1 week later telling Mary that she earned some freeplay for her next trip (segmented and personalized based on your reinvestment plan). If she makes her reservation this week we can upgrade her to a 2-night stay.

The final scenario the database is looking for is to see if Mary comes back in or redeems our offers. If after 6 weeks Mary has not returned for a trip the database triggers(4) an increased reinvestment mailer where she is offered a free dinner for her and a friend if she books her room this week.

Design many trigger scenarios easily

Marys’ sample story is just that, a sample.
Triggers(1-4) included :

  1. Text on her cell phone (if she provided it)
  2. Personalized Bounceback letter
  3. Personalized Email offer coordinated with her letter
  4. An increased reinvestment mailer

You could have even triggered a text to her host to visit her on the floor if possible.

You can design as many scenarios that you can think of to create an endless array of personalized and automated triggered guest experiences that run all year long instead of bulk batches of mailings done monthly. Guests don’t always think in monthly batches like we do.  They are all on their own individual journeys and when we treat them that way we get our best results.

Triggered Direct Mail Marketing for Daily Success

Triggered direct mailings are mailings that are going out every single day that nobody has to manage. These mailings are known to work better than your other mailings because they are ‘triggered’ when all the ideal details come together for the guests you want most.

When you get stuck in budget meetings and everybody is putting out fires, there are mailings being sent out automatically from your player database to people matching your perfect criteria with your best segmented offer.

Automated Direct Mail Triggers

Automated Direct Mail Triggers

You can build perfectly timed, segmented and personalized mailings and put them on cruise control.

Send these daily offers to 1 person or thousands.

  • Nobody has to pull a mailing list
  • Nobody has to deal with postage
  • Timed and optimized with your favorite tiered offers

This is not a new concept so put those mailing labels down

In every phase of technology people hang onto the past because it becomes engrained.

Do you remember printing labels and giving those labels to the mail shop to apply onto your mailers? From labels we eventually gave the mailshop a diskette.  Then we started using thumb drives, email and ftp. Data moves fairly quickly now, but emailing a mailing list to a printer or a mailshop is the equivalent to printing labels these days.

In comes 2012 and casinos all over the world transfer data automatically outside of the player database to allow players to login to websites and see their points and what offers they have earned. The player database is being used to communicate in Kiosks and personalized offers are displayed directly on the machines too, automatically.

This is possible because your player database is updating outside vendor databases directly on a timed schedule.  Your player database has come a long way in how it communicates with your guests.

Why are we sending out mailings every 2-3 weeks when we can send them daily?

We tend to think in monthly cycles. We send out 2-3 mailings each month and we have a 1 week breather before we start working on next months. Usually we use the art from last month, make a few changes then pull new data and send all this to our vendor.  Rinse, Repeat.

Sure, we do analyze results to make changes to next month’s offers but the next mailer will go out before you have results from the last one so…  let’s just get this in the mail, it’s late right?

This monthly rinse and repeat cycle is the ‘labels’ of 2012.

For at least 2 of your 3 mailings you are using the exact same queries each month, applying the same reinvestment curve and just adjusting your event schedule.  I am by no means saying this is ideal but these things can be automated so you can focus more on the recipe and less on the processes.

Your time is best spent designing ideal client-relationship segments and reinvestment curves to match. You should not have to spend so much time pulling and sending lists, dealing with postage, handling return mail, uploading art and proofing content.

Build each player segment, matching art and put each one on cruise control.

Triggered Direct Mailings Continued here

Quality Control, Your life depends on it!

quality control paperwork at CSG direct mailQuality Control, or “QC”, is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when preparing a print job. For instance, you may have the correct amounts in the data, but it may be mapped to the wrong version of artwork. The job could be going presorted first class mailing, but the barcode reads standard mailing. These are two of many possible examples of errors that can lead to costly mistakes. One mistake is all a job needs to go horribly awry! That one mistake could cost you thousands of dollars or even your client altogether. This guide is here to help you prevent such mistakes from happening.

Preemptive Measures
Q: What is the first step in preventing a mistake from happening?

A: Having all the proper details written where everyone who handles the job can read them. This means writing up the proper instructions for everything: art, data, postage, assembly, etc. By gathering all the job details at once before the job begins, it will help insure the customer has full knowledge of the outcome of their project and what it requires; therefore lessening the likeliness that there will be changes. Remember, every time you go back and change something in a job that’s already begun, the odds of errors greatly increase! After being in this business for 7 years, I can’t stress that enough.

Proofing
Due to its very nature, variable printing can contain many details to keep an eye on. For example, one mailer alone can have variable dates, freeplay amounts, hotel offers, account numbers, addresses, disclaimers, and varying graphic fields. I think you get the picture. That’s a lot of fields to keep in line.

Steps to proofing a job before sending it out for customer sign-off:

1. Know the variables and all aspects involved in that particular job.
a. Dates, amounts, disclaimers, address fields, snipes, graphic fields, etc.

2. How many versions are there? Are there multiple versions being run as one? Proof each and every version!

3. Mailing Class? Presorted standard, Full rate first class? What is your mailer being run as? Are there multiple versions being run as different postal rates?

4. Check the proofs against the original start data. For example, on the proofs it says John Smith Account# 40456 is getting $5,000 in freeplay. Wait! That’s a lot of money to just be giving away. Now going back to the start data you may find out that John Smith Account# 40456 is only supposed to get $500 in freeplay. Try explaining that mistake to your customer. So, when comparing the proofs to the start data look for these things:

a. Name and address. Is John Smith at 123 Liberty Lane on the proof as well as in the start data?
b. Any type of offers that may be included in the start data, such as: Amounts, dates, hotels offers, disclaimers, locality (This is where knowing all the variables in data really comes in handy).
c. Version: The proof says John Smith is getting “version A” does the start data reflect that?
d. Double check if there are “bi-weekly” or “semi-monthly” type offers. It would be a shame if John Smith got $100 every day when he was supposed to get $100 every other week!

5. Is the mailer size the proper dimensions? Does it go in an envelope or is it folded down to proper size? Ultimately, does the final product reflect the instructions given by the customer AND what is written up in the instructions for the job?

6. Color. Do the colors match those of the original artwork? (You may have to consult with a graphic designer on this.)

7. Spelling and grammar mistakes! Proofread every single word and sentence!

Comparing the final product to the start files is one of the most efficient ways to ensure you will be providing your customer with proper proofs. Many times customers will not fully understand the magnitude of the seemingly miniscule details involved in digital variable printing, thus overlooking small (but huge!) mistakes. This is why it is crucial that we catch these errors before we send proofs to our clients.

Address Block Sign-offThis is it. This is your last chance to change or fix the job before all five thousand, ten thousand, one hundred thousand (!) pieces are printed and money is thrown away because nobody checked a silly little thing like class, barcode, quantity, etc.

Things to check before signing off on the address block:

1. Class. For each version that you sign off on.

2. Barcode. Does it scan? If so, make sure the barcode reflects the class and work order.

3. Address. Make sure all the proper fields are there, such as: First Name, Last Name, Company, Address 1, Address 2, City, State, Zip Code, Country, etc.

4. Once again I recommend going back and comparing the given record(s) with the start data.

5. Check the postal paperwork. Does the postal paperwork and tray tags reflect the information in the job instructions?

6. Color, size, paper – make sure all of these are correct.

In closing, I must stress that communication between the sales rep and the customer is the most essential part to ensuring a smooth process that will lead to a successful marketing campaign. Furthermore, this communication must be transcribed orderly and properly into the job’s instructions. There is no reason for an error to happen if the proofing process is properly utilized and every small detail is checked. Look at it this way: would you rather spend 10 minutes proofing your job or 10 hours and double the cost reprinting it because you were too busy to proof? I know, that’s a no-brainer!

Okay, you’ve proofed it, the customer signed off, and now it’s in your lap for address block sign-off? I know you’re probably asking yourself, “What the heck! I thought this job was good to go?” But who knows, maybe something was accidentally changed in the time that the customer signed-off to the time it took a press operator to get the job ready, this is your last chance to catch any mistakes, take advantage of it!

By Chris Ohm -Data and Design Department

Paul Erickson joins CSG Direct Mail

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of “The Era of Paul“.

We are very excited to share with you that Paul Erickson has joined our team (your team) as General Manager of our CSG Direct digital-printing plant in Reno, Nevada.  Paul brings with him over 34 years of print plant management, team development and print manufacturing experience.

Paul is a Six Sigma Champion and is experienced in Business Management Strategy.

For anyone in our region that is aware, Paul is known for his tenure at RR Donnelley where for 9 years he was the Vice President of Manufacturing at the Reno plant.  However, Paul has many other accomplishments that demonstrate his deep level of experience.

Paul began his career after he earned his BS in Printing Management from South Dakota State University.  More recently Paul was the managing director of Polestar Sheffield, the largest gravure printing facility in the U.K with a very demanding customer base and a high level of customer satisfaction.

Paul came back to the US to run the very prestigious US Government Printing Office for 3 years as the Deputy Public Printer and Chief Operating Officer.  In this very demanding position Paul still adopted and implemented the ISO 9001 standard for quality assurance and management in GPOs production facilities and led the effort to adopt 5S, a world recognized continuous improvement process in both manufacturing and office environments.

I cannot say enough about how excited we are to have Paul leading our team.

Paul recently shared his insight with us “The future of Printing is digital and CSG Direct has positioned itself well in this market segment. The CSG niche is strong and our unique services offer us unlimited growth and opportunity.”

We’ll if anyone should know… it’s Paul.

Welcome aboard Paul!
We look forward to the new era.

FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

FREE Mobile Sites for Summer Sale

FREE Mobile Sites

The most remarkable direct mail offer ever presented.

So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart.

This is a major hurdle for most vendors but the Post Office wants to prove what a dynamic media they can be and we are here to help.

CSG Direct is giving away 40 Personalized Mobile sites that capture email addresses and cell phones (double opt-in). 

These simple mobiles sites use the QR Code on the mail piece. This drives customers to a personalized mobile site with their customer number and looks up their name on the fly.
(Try the barcode to see a demonstration).

Scan this Barcode. Every barcode is unique, this one is for Michael

This program qualifies you for all the Postal Service Summer Postage Discounts and collects new contact options from your client on their favorite personal handheld device.

We’ve seen response rate increases from 2.5% to 21% with these sites.
(on top of your normal response)

<<== SERIOUSLY, Just scan the barcode on the left and enter your cell phone number for a quick data capture and email opt-in demonstration.

Here are the program Details:

  • 40 Free Sites will be built for the first 40 customers that qualify.
  • Your company logo, Colors and Special Offer Text
  • Capture both text and email
  • Double Opt-in via text
  • Final Data returned with PlayerID or Account#
  • Earn full USPS Discounts + Summer QR Discounts
  • Includes US Mail Tracking by PlayerID in mailstream

Your customers give you their email addresses and text/cell numbers in this program. Cannot be combined with other discounts. A commitment of 3 or more mailings is required.

Making it fun is easy and gets the highest results

Use this program in a drawing or contest for everyone that enters their email address and cell phone. Run it all summer, the longer the contest the better.  At the end of the program we send you the accounts with updated emails and phone numbers and you can invite them in to make an event out of it.

This is a “Better Results Fast” programs that helps you save postage, get marketable data from your customers and get a much higher response rate on your campaign at no additional cost.
This is the most remarkable direct mail offer ever presented to you.

To qualify for a free mobile site request one here.

You deserve a direct mail partner that cares and does everything possible to help you win.
We are driven to Help you win!