Tracking Results

Tracking Direct Mail Results

Tracking Direct Mail

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only database driven marketing like direct mail has this valuable feature.

We’re constantly tracking:

  • Mailed Pieces
  • Intelligent Mail Barcodes
  • Mail Piece Delivery Times
  • Mail Piece Delivery Routes
  • QR Code Activity
  • Customer Logins and Uploads
  • Driving Directions usage
  • Duplicate Records
  • Changes of Address
  • Clicks, Scans and Exposure
  • Live Job Production flow
  • Postage and Service costs

TRACKING PORTAL

Login 24/7 for live details and tracking on all your projects.
Reports include:

  • LIVE Jobs
  • Job History
  • Postage Calculator
  • Bonus Bucks
  • Mail Piece Tracking and more

Our systems send detailed full job reports in daily or weekly emails. When each project is completed an email is sent summarizing details. Mailing projects get emailed live links to interactive maps of geographical areas targeted and the live USPS delivery data.

Our Portal first launched in 1999 and has since become an important part of our many Direct Mail Cloud Services.

Tracking Map

Tracking Map - iPhone

Tracking Map

Tracking Map - Top Zips

Tracking Map

Tracking Map - USPS

 

 

 

 

BONUS BUCKS

Track all the bonus bucks you earn in the CSG Direct Bonus Bucks program.  “Bonus Bucks” is our customer rewards program.  You earn a series of different bonuses based on the type of programs you took advantage of at CSG Direct Mail.

Our customers have earned over $50,000 in Bonus Bucks over the last year and they are redeemable up to $1000 per month at a time.  This is a real valuable program and our clients use them for free mailings and digital printing services all year long.

INTELLIGENT MAIL BARCODES

Intelligent Mail Barcodes (IMB) are the newest USPS Barcode that combines US Postnet and Planet Code Barcodes. CSG Direct is a Full Service Intelligent Mail Barcode with Confirm provider and leads the industry with some of the newest IMB innovations.

CSG Direct US Mail Tracking Systems track every single piece of direct mail you send with simple look-ups using your in-house customer account numbers.

Apple Approves CSG Direct Mail 2.0

The only Direct Mail App in the iTunes store just got approval on the 2.0 Version.

CSG Direct Mail app in iTunes app store

Direct Mail for your smartphone

This is a very exciting Direct Mail update for us and the industry as a whole. In this update we have added summary graphs for postage and service expenses so you can manage your costs.

We have made this version Full Service IMB Compatible and we also added multiple plant tracking which is a perfect fit to our multiple customer location tracking.

Welcome to the Direct Mail Cloud!

CSG Direct Mail is available in the iTunes app store

Main New Features…

EXPENSE REPORT:  View a monthly, quarterly or annual expense report on all postage and service costs.  Quickly match your sales for each month to the direct mail campaigns that created that success. Track the number of pieces of mail you send each month and more.

FULL SERVICE IMB:  The Postal Service is quickly separating the men from the boys with the Full Service IMB vs Postnet, Planet Codes and Standard IMB Services.  Add to that USPS Confirm and ACS services and you better have your game together.

We Do!

MULTIPLE PLANT TRACKING:  With our own Print and Mail Project Tracking tied directly together with our mailpiece IMB and USPS Confirm tracking we needed to accommodate mail locations from plants all over the country. The primary reason was to support our expansion to our second plant in Las Vegas but we built it so we can now add locations easily.

CUSTOMER MUTLI TRACKING:  Some of our customers have multiple stores, multiple casinos or multiple locations in general all managing direct mail campaigns. Now you can manage all your locations on your smartphone or iPad at the same time.  Find out who is kicking butt and who is getting their butts kicked.  See who is on schedule and who needs additional support.

We put you in the drivers seat with all the technology wrapped up in easy to use tools, with just the information you need, placed right at your fingertips.

We are CSG Direct Mail.
Better Results Fast

We are your print and mail partners and The Greatest Value in Direct Mail

CSG Direct Mail app US Mail Tracking at PCC

The Northern Nevada Postal Customer Council Direct Mail vendor fair took place last Friday, the 19th of November; at the Atlantis Casino Resort in Reno Nevada.

This was Reno’s first direct mail vendor fair in a very long time as the new PCC board is revamping the local chapter.  The PCC used to be held in the state capital of Carson City but has since moved to Reno since it is the SCF and the main BMEU for the region.

Direct Mail Booth

CSG Direct was there (of course) to show off lots of our current technologies and direct mailing innovations. We brought samples of our variable data personalized printing, dimensional or textured printing, personalized 2d barcodes, Intelligent Mail Barcodes and of course our direct mail tracking application CSG DIRECT MAIL.

We had hoped to bring samples of our newest variable personalized digital mapping for direct mail printing but they were not ready in time, so we’ll save those for another day. We didn’t really need the variable maps though, since our direct mail application on the iPad stole the show.

We brought two iPads so we could show many as many people as possible as the crowds gathered around our booth. Michael Hemphill jokingly declared, “We come from the future” as he proudly demonstrated his newest US Mail Tracking innovations.

Direct Mail for iPhone v1.2 Released

Direct Mail for iPhone v1.2 Released

After the launch of CSG Direct Mail for iPhone in April we received a lot of feedback about the features you crave most.  So we went back to the data lab and built them!! Pivoting around our US Mail Tracking datasets some really robust features were born.

iPhone      Customer Lookup

With the release of Version 1.2 we have added CUSTOMER LOOKUP.

This is a very unique feature where you can look up your own customers based on your own inhouse account numbers or player id’s.

Once you have found the client you are looking for you can see instantly which mailings you have sent him in the last 90 days.

Then select one of those mailings and you will see the actual piece tracking from our tracking system.

We display the dates times and locations of every time the US Postal Service processed your mailpiece anywhere in the country.

US Mail Tracking    Map

This is direct live feedback about the path that individual mailpiece took to get to your client with dates and times from each stop along the way.

I have never been so excited about ANY postal related service I have ever seen created in 20 years.

This is the evolution of mail.

Look Smart, be in control and have all your direct mail information at your fingertips. You are now prepared for those crazy questions you know you are going to be asked.

How many times have you been in a meeting and someone told you that somebody didn’t receive their mailpiece?   Plenty!

Now you can look them up without getting up.Direct Mail for  iPhone

This tool answers all those common daily questions you have never had answers to before.

Find CSG DIRECT MAIL in the iPhone app store and we have Android and Palm mobile versions as well.  Best of all, it’s free to our customers.

Consider switching to CSG Direct today, The Greatest Value in Direct Mail

US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we ran with it to create some of the nations most innovative US Mail Tracking Tools to-date.

Today we launched a website that takes this innovation even further. www.trackdirectmail.com is the launch of what will become the nations most publicly accessible US Mail Tracking tools in the nation.

At Trackdirectmail.com you can demo the live mapping tools that are incorporated into CSG Direct’s Direct Mail Portal for live project tracking. You can also directly track any Live tracking numbers that CSG Direct has assigned for your mailpieces.

Last but not least, We have also launched our 3rd and most impressive US Mail Tracking Widget.

With this US Mail Tracking widget you can have IMB based direct mail tracking embedded into any website in the country. This takes direct mail tracking to the next level.

If you would like US Mail Tracking embedded into your website or if you would like to be one of our additional beta sites just contact me and we can arrange it.

Direct Mail Project Tracking Online 24/7


CSG Direct has been the pioneer in online transparency for your mailings. How many times have you called to see if your mailing went out and you just knew they were stretching the truth?

Well, if you do a great job and can handle the rigors of the tight deadlines and high quality demands of the gaming industry, then why not put it all online where customers can see every step and track every detail of their project?

This is a prime example of why some mailshops will be closing. It is 2009 already.  Websites are not new.  Why is it that mailshops all over the country have not adopted this idea? Heck, we’re the data genius industry, right?  I wonder.

We have had live access for our customers since 1999.
We pioneered this idea and we haven’t stopped there.

Unfortunately, it is going to take many vendors over 10 years to catch up with all the new stuff we have coming out. Our pricing is already very competitive and we are creating the new business model – not following it.

This is all part of the industry rebirth I have been mentioning.

US Mail Tracking – aka Bulk Mail Tracking

Haven’t you always wished you could see inside the mail system and figure out where your mailpieces were?

Here’s where we hit the rocket boosters!

CSG Direct, Inc has America’s first public direct mail tracking system in the countryWHAT? you say.

This is a dream decades in the making and just another example of why we should be on your team. Isn’t this the kind of tool you need or deserve to do your job right?

This is a revolution! But it’s ready for you right now.

Our proprietary process converts USPS tracking gobbledeygook into very easily searchable reports using your very familiar customer account numbers. A revolution!

It’s called TrackDirectMail.com and is only available here at CSG Direct, Inc. (24/7 of course).

You’ve really got to see this in action to see the dream come to life.

Track Direct Mail Portal in Works

We are working feverishly to provide a direct mail tracking portal site sole and separate from the CSG Direct website. This will provide other mailers an opportunity to track direct mail.

Track Direct Mail Confirm system development

I’ll keep you up to date as we near completion but much of what we are doing there will remain secret until we roll out the program.  If you have ideas or suggestions on what you would like included, just contact me.

US Mail Tracking Systems Tracked 15 Million Pieces of Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 15 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 15 million pieces followed across the country individually, like you do packages. Using our new proprietary system, coupled with the USPS’s new Intelligent Mail Barcodes, a business can finally track the progress of its mail campaign using its own customer ID or account number.

US Mail Tracking

Some of the system’s more popular features are the interactive reports as each piece crosses the country. This has been the dream in direct mail for decades and it’s finally a reality! Bulk mail can now be tracked just like more expensive alternatives such as UPS and FedEx.

This new system was originally built as an addon to our proprietary online project tracking system.  We continue to redefine the mailing services industry! Now that our newest system has proven itself operational I feel we truly have proven ourselves to be “the greatest value in direct mail”.

Additional tools and applications are being built around this new system to make this new technology accessible for every direct mail customer in America. This new product’s uses seem endless. The technology allows database-marketing companies another level of strategy to reduce postage, find lost mail and help customers that may experience problems with the nation’s mail stream. CSG Direct has already starting using these tools to track mail responses and customer interaction as well.