Welcome

Welcome to the CSG Direct blog.

Pardon our mess while we update our blog style and customize your experience.

If you would like to learn more about CSG Direct, please visit our home page at csgdirect.com. There you can see all our services, learn our history and even request a quote.

We look forward to talking to you soon!

NCOA and the IGT Patron System

If you have the Patron player management system from IGT, the US Postal Service says 17% is the national average of your players that move each year.

Your inactives are growing and you have no way of cleaning or updating the addresses in your system. Did you know that after every mailing your system can automatically update your in-house Patron database with change of address records from the US Postal Service?

We can help you do this!

We can also send triggered daily mailings streaming directly from your Patron database, as well as updating your entire database and automating regular updates after each mailing.

The US Postal Service requires you update your database every 90 days in order to get the lowest postage rates but too often the database is not updated internally after mailing.

We help our customers save money and increase marketing response by helping clean their in-house databases.

To find out how to make this process work for you, give us a call at 800-881-2150 or get a quote today.

 

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Near Field Communication in Marketing

Near Field Communication

I really dig Near Field Communication (NFC) and your customers will too!  Instead of scanning a barcode with your phone you wave your phone in front of NFC printed tags or stickers.  People will be looking for these just like they do QR codes today, only much more fun.

NFC tags and stickers are programmable like a flash drive is. They are also reprogrammable or lockable.  With NFC tags, stickers and paper you can do things like:

  • Change the phone settings
    Ringer volume
    Turn Bluetooth on/off
    Turn Wi-Fi on/off
    Set an alarm
  • Join a Wi-Fi network
  • Launch an application
  • Display a message
  • Send a text
  • Open a web-page
  • Show an address or location
  • Social Media, foursquare, facebook, twitter and more

Imagine if your guests waved their phone at your front door when they entered and it automatically signed them onto your Wi-Fi, displayed a welcome message and then logged their trip on foursquare.

You could also provide them with a sticker in their direct mail that displayed their Freeplay offer in a message and set a date on their personal calendar if they let you.  These can be highly personalized but like a USB flash drive it would take time to personalize a bunch of them.

Today NFC is most popular with transferring pictures and business cards between 2 phones.  People are told to ‘bump’ their phones to transfer videos, pictures and contact information.

Tomorrow they might be used everywhere to set entire experiences by turning off peoples ringers as they enter a conference, set alarms, calendars upload course literature, pictures and much more.
As Casino Marketers we can make them more useful than most people.