CSG Las Vegas Direct Mail Plant QA2

Continued from Las Vegas Direct Mail Plant QA1

The strategic opening of our Las Vegas Direct Mail Service Center questions and answers.  If you have further questions please ask them below.

Q1 ) Is Las Vegas a better Direct Mail Distribution Location?
A1 ) No,  But our Southern customers need better distribution too.

Direct Mail Distribution

Direct Mail Service from 2 locations

As far as the West Coast goes the Reno-Tahoe is far better for distribution and timing due to its proximity to major highways, the Bay Area ship yards and more.

If you have ever been to Las Vegas you are not directly on the major highway system. Until recently you had to wind through Hoover Dam or drive through Laughlin to get to Major highways heading East.

As we demonstrated in Las Vegas Direct Mail Plant QA1, we get 2 day delivery in the LA Area (and Texas) from Reno Tahoe so a Las Vegas Plant does not offer that advantage. If you wanted a better distribution point for the South I would choose Arizona since it has direct access to Interstate 10 and 40 which are the main veins of the southern distribution routes.  We will have closer access to those highways now too.

In Reno-Tahoe Interstate 80 (that crosses the entire country) goes right through Reno. Additionally the San Francisco ship yards are directly off I-80 too. Reno-Tahoe is where so many large distribution plants choose to call home like Amazon, Microsoft, Barnes and Noble, Netflix, Wal Mart and so many more.

Having 2 distribution points in the West does mean we bring greater delivery strength all over the country to our customers in the Southern parts of the USA.  Las Vegas, So-Cal, Arizona customers for example will have quicker delivery to the rest of the Western States when we load balance between our 2 direct mail plants.

We have a lot of customers in the South and a strong demand for our services there. With the Las Vegas direct mail plant we will be stronger in the South and be able to work closer with our Southern customers.  Better customer service reach is the bigger advantage to the Las Vegas Direct Mail Plant over distribution concerns.

We are a SERVICE company and we know we can provide the heart and soul of direct mail to our clients better in the South if we are physically closer to them.

Direct Mail: Permit 777

Permit 777

You’ve been looking through your mail and you notice a Postal Permit 777 that is a little different than what you are used to seeing!  You find yourself gazing deeply into the fascinating existence of glorious PERMIT 777.

Whose permit is this? Who created this masterpiece? Why am I staring at it so much and for what reason do I suddenly want to touch it?  lol

You want Permit 777 on your direct mail, don’t you?

At CSG Direct Mail ~ We Are Casino Direct Mail and a casino direct mail piece is the mail piece you found us on, isn’t it?  Helping 30-40 Casinos reach their goals each month is no small task. It takes a team prepped with deep gaming experience and focus on casino goals to deliver better results fast!

If you are a Casino and would like an idea pool a mile deep for casino direct mail, you need to call us!  You can also check out CasinoDirectMail.com to get a small taste of who we are and what we do. We have what you are looking for. We’re inexpensive and friendly too! We pride ourselves on being “The Greatest Value in Direct Mail” and once you try us it will redefine the level of service you expect from now on.  We are a Direct Mail Marketing SERVICE company.

So, why am I blogging about a permit number?  I know people are curious about who’s permit it is and with a blog you will find us.  We get you Better Results Fast!  At least add us to your vendor bid list so you learn about new things happening in Casino Direct Mail.   You Deserve the Best!

CSG Las Vegas Direct Mail Plant QA1

Those of us in Direct Mail tend to be logic based creatures so in order to explain the strategic move of opening a Las Vegas Direct Mail Service Center I thought it would be best to answer all the questions people have asked here.  If you have further questions please add them below.

Q1 ) Are you opening a shop in Las Vegas to help your mail move faster in the south?
A1 ) Actually, No. There seems to be an ongoing impression by people in Las Vegas that mailing from Las Vegas is faster than mailing from other areas.

Mail in Vegas in 2 days

Mail Tracked to Vegas in 2 Days

Even if this perception is wrong I understand how the layperson feels that way. For decades there has been no way to tell exactly how long it takes to get from one location to the next.

Mail in Dallas in 2 Days

Mail Tracked to Dallas in 2 Days

However with modern advancements in direct mail tracking; lead in part by CSG Direct mail, We have now lifted the rug and can see all the crazy activity as mail pieces travel the country.

Using this information we are able to get some of the fastest mail delivery ever tracked.

Mail to Vancouver in 2 days

Mail Tracked to Vancouver in 2 Days

We’re getting 2 day delivery all over the West based on our knowledge of the mail stream that 99% of mailers and printers don’t have.

(If you are not looking at these delivery reports every day than have us quote 1 of your mailings so you get this free analysis).

The new plant in Las Vegas is not about delivery, in fact I believe that Vegas will benefit from us having a northern plant in addition to what we do in the South.

Our Tracking systems have been upgraded to handle the multiple location drops too. We will be able to track delivery timing from each location to determine the best plant to drop each mailing from.

I would like to add that too many people worry about how long each vendor takes to get it “IN” the mail as opposed to how fast we get it in the mailbox.  We are a speed/quality vendor so the concern for speed is actually a comfort for us, however the full delivery cycle really should be considered.  You also should be with a vendor completely transparent about the entire cycle like CSG Direct Mail leads with.

Continued with CSG Las Vegas Direct Mail Plant QA2

We are Casino Direct Mail

You’ve found the heart of the casino direct mail industry. When you are required to do more-for-less you need a vendor that brings more to the table. We’re your innovative daily go-to partners for ongoing casino direct mail promotions.

We optimize casino direct mail programs daily!

We’re the most qualified and affordable casino direct mail team you may ever meet. We are the people that really do the work behind the scenes. Our decades of unique casino direct mail experience brings greater value to the table every day.

Advanced Personalized Printing
Fast Project Completion
Variable Maps and driving directions
Online Project Tracking (on smartphones too)
2D QR Barcodes
Matrix/Tier driven coupon mailings
USPS Certified Employees
National Change of Address
(uploaded back into your players club)
Stay’er and Player Analysis
US Mail Tracking by Player ID on your smartphone
iPhone, iPad or Android phone systems

More casino guests come in, you look good, everyone wins!

We’d love to talk to you about your casinos direct mail!

We attended NIGA (National Indian Gaming Association)

It’s been an exciting year! We had the pleasure of attending The National Indian Gaming Association (NIGA) this April and met with top regional and national Indian Gaming casinos. Everything went great, we were warmly welcomed. We are an associate member of NIGA now too and are excited to contribute to the association.

NIGA, established in 1985, is a non-profit organization of 184 Indian Nations with other non-voting associate members representing organizations, tribes and businesses engaged in tribal gaming enterprises from around the country. The common committment and purpose of NIGA is to advance the lives of Indian peoples economically, socially and politically. NIGA operates as a clearinghouse and educational, legislative and public policy resource for tribes, policymakers and the public on Indian gaming issues and tribal community development.

The mission of NIGA is to protect and preserve the general welfare of tribes striving for self-sufficiency through gaming enterprises in Indian Country. To fulfill its mission, NIGA works with the Federal government and Congress to develop sound policies and practices and to provide technical assistance and advocacy on gaming-related issues. In addition, NIGA seeks to maintain and protect Indian sovereign governmental authority in Indian Country.

Learn more about NIGA

Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”.

There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply the one that gets maximum results for the lowest cost. In determining what will work best for each customer, the marketing professional must ascertain what the customer wishes to accomplish, whom the customer wants to communicate with, what the incentive is for the recipient to respond, determining a strong call to action, and producing the project in a cost-effective and efficient manner. It is crucial that the mailer takes advantage of the lowest postage rates available – as postage is often the most expensive aspect of the project.

The next question is: “How do I know I am maximizing my direct marketing efforts?”

This is where the experience pays off. Seasoned marketing professionals will seek out the mail marketers who are innovative, versed on postal rules and regulations, and focused on getting maximum results for their customers. Companies such as CSG Direct are in high demand due to the experience and innovation that they bring to the direct marketing industry.

While many printers and small mail shops may have the ability to put an address on a mail-piece, they do not have the ability to track delivery. They cannot ascertain the “in-home” timelines, analyze the market penetration, or track results in a comprehensive manner. Less experienced mailers do not have strong quality control systems in place, MQC Certified employees, expert data programmers on staff or the systems to expedite the projects efficiently.

This is nearly always followed by: “What type of direct mail piece is most effective?”

Once again: This is determined by the type of results that the customer expects, the type of offer that is being presented, and the demographic that is being pursued. One wouldn’t send a postcard as a high-end wedding invitation….however, they might send a “save-the-date” card prior to sending out the formal invitations.

This is the type of strategy that often increases results. Sometimes a postcard with coupons is the most effective, low cost medium for specific campaigns. Sometimes a personalized letter makes more sense, and can easily be tailored to the individual’s interests or purchasing traits. Self-mailers are often a great alternative, especially if one desires a lot of “real-estate” to get their message across. The type of mail-piece will vary with each project, and should be determined by demographic, content and end strategy.

Marketers should realize that a direct mail campaign is exactly as it sounds: a campaign. A single mailing is not a true campaign. In most cases, it makes more sense to mail to one-third of your top prospects three times than to mail to all of your prospects a single time. Repetition is the key to any campaign. With proper planning and implementation, the cost for a multi-tiered mailing campaign is very reasonable. With a strong offer, proper incentive and an effective call to action…your customers and prospects will react in a positive and timely manner.

In summation: Too often individuals plan, ponder, partially develop and ponder some more about their marketing campaigns. It is a “ready – set – wait” scenario. As the event or promotion draws closer, they are forced to react. At this point the campaign is pushed out late and valuable time is lost. Early planning and implementation will make for a smoother campaign. It is no coincidence that in most cases, the well planned campaigns are the most effective campaigns.

By approaching the objective ahead of time and applying a plan – develop – implement” strategy, your mailings will be received by your potential customers in a much more timely and effective manner. By working with an experienced, competent mail shop – you will have the proper tools to analyze your campaign (and you will sleep better at night).

Effective direct mail marketing….it’s as easy as C-S-G!

Casino Marketing, Bulk US Mail Tracking is making a difference

Well, the word is definitely spreading about the unique direct mail innovations coming out of Reno, Nevada.  Ironically, the US Postal Service is worried about record profit losses just when the final direct mail dream is realized with US Mail Tracking.

Our innovations on the cover of Casino City Vendors Guide:

We have really started making an impact on reducing the postage expenses of all our Casino Marketing customers.

No matter where your direct mail is processed you have to correctly time your direct mail delivery. For the rest of the country this is still just guessing and estimation, at CSG Direct we’re hitting bullseyes.

We’re about to roll out three new tools to add to these innovations. I’ll tell you about them as we get closer to release.

Casino Marketing and Casino Direct Mail Experience


Wouldn’t it be nice if your vendor knew your lingo, knew your challenges and also knew ways to increase your response or tweak a promotion? If you were to choose between two mailshops you would lean toward the one who could do that more, wouldn’t you?

Several of us have worked in casinos – primarily in the database marketing and players club positions. We also have a large team of ex-marketing directors out in the field promoting our services in their consulting packages.  Birds of a feather, we are.

We believe anyone who takes their career seriously will find a way to get certified in their field.

CSG Direct has one of the largest USPS certified staffs in the country [link], let alone the gaming industry.

Our 23 Mailpiece Quality Control certified employees work on every aspect of your job. They are your service reps, they run the folders, they run the presses, they work in our quality control department. We have MQC certified employees in every aspect of your job’s processing. That is why we have the highest accuracy record of any mailshop we know.

Spend one day observing your local mail receiving dock at any post office and you will see jobs coming off of mailshop trucks and then going back on.  That’s the dirty little secret of the average mailing.  Many times it is delayed because it was rejected by the post office.

You would cringe to know how they “fix” the project after that.  You deserve highly trained people in every aspect of your mailing, not temps, not seasonal help!  You deserve career professionals certified by the USPS itself. That is what you get from CSG Direct, Inc.

Casino NCOA is now Mandatory

National Change of Address is now mandatory.

Something VERY IMPORTANT to consider is that almost every mailshop in the country SENDS YOUR DATABASE OUT to have NCOA done. Yes, your mailshop does too.  In my neck of the gaming world this throws up huge red flags. A big no no.

Currently, CSG Direct is the only mailshop in the state of Nevada directly licensed by the USPS as an NCOALink Limited Service Provider.  [Link]  We have been providing this service for casinos for many years and have perfected the process to make your job of cleaning up your in-house database easier.

Of course, we specialize in database marketing and gaming.

We’ve worked closely with Oasis Systems and others to help you find ways to upload your data back into your master database and save yourself weeks of data entry.

Casino Database Marketing: Do the easy things first!

We often pitch projects to clients related to advanced marketing:  model
development, behavior-driven segmentation, pricing optimization, data
mining, and other fun things.  However, I always ask my clients if
they’re doing the easy things before calling us in to refine their core
targeting methodologies.  Without further delay, here’s a quick list:

New Player’s Card Signups:
Treat your new Club signups like Gold.  Get them a welcome letter as
quickly as possible, preferably within a week.  Personalize it,
acknowledge their earned level, and if they triggered a good rating,
include a bounce-back.  Bonus points if you integrate this first contact
with your VIP introduction.  Most properties do this, few do this weekly.

W2G Winners:
Here’s one of the most valuable lists that often goes ignored.  Although
small, here’s a great chance to recover your payout.  Send a
congratulations communication quickly, and several weeks before the
first anniversary of their win, arrange a “winner’s package” where
you’ll book their same room, comp dinner at the same restaurant, and
remind them of their great luck!  On a side-note, if your behavior
models don’t account for post-high-win sessions, the models will
overestimate this player’s baseline play amount.

Hotel-only first-time visitors:
Just send a simple postcard to acknowledge their visit, and include your
favorite retail-grade offer.  Its a nice reminder of their trip.  If you
make the front of it postcard-like, it might find a place on their
refridgerator!  After this first contact, include this populuation in
your modeled hotel population.

Keno Players:
The data is sitting right in front of you.  Find all those Keno
players!  They’re different from the video poker players, ya know.
Very, very different.

Younger players:
Have you looked around your casino floor lately?  Gaming has
traditionally been a leisure sport for a slightly older population.
However, there are many players in their 20s and 30s.  Dig a little
deeper, push a little harder.  Some of these players will become your
foundation over the next several years.

Spa or other amenities:
Just an easy initiative to bring people back to the service they
hopefully enjoyed.  If your marketing database is sophisticated enough,
cross-reference this list with your player’s club to find out if any of
your spa visitors are the spouses of your VIPs.  Hint, hint…  “Wow,
honey, they offered me a FREE spa session, can’t you just play blackjack
for an hour or two without me?”

Simple Zip-code untargeted mailings:
Just kidding.  I was just wondering if you were reading this far.  I
have never seen a program like this generate a positive return.  Stop.
Your time & budget is better spent on other projects.  Continuing to do
this is broadcasting to your competitors, “Hey, we don’t have any
end-to-end analytics!”

Ed Gianos is the founder of North Leaf Solutions LLC, a consulting
agency helping clients in gaming and other industries maximize the value
of their data through data quality, modeling, segmentation, testing,
reporting, and various methodologies to please both players and
marketing budgets.