Casino Triggered Automated Marketing

Posted on | comment | CSG Direct Mail helps you get better results with our unique database marketing experience in personalized digital printing and direct mailing services

Everyone in the casino industry has struggled with new player signup bounceback mailers.

  • Can we send them something to bring them back?
  • How soon do we send them something?
  • How many man-hours can we spend on this each week?

Everyone wants to mail them daily but doing so is a distraction for your marketing department when you are short-staffed and have 1000 other things to get done.  So most casinos try and make sure they send them every 2 weeks or monthly.

Sadly, many casinos don’t mail them at all and lose the “Welcome to our Party” opportunity.

This is where Marketing Automation comes in

You can call it “Triggered Mail” or “Timed Mailings” but what were talking about is putting your new player welcome mailings on cruise control while still offering the same level of personalization and more.

We setup a small data transfer every morning from your player database to our data center and your personalized direct mail art merges with your data and prints automatically on one of our 9 Digital Presses.  We then cut, fold, insert and apply postage and your new member mailers go out every single day.

You also receive an email summary each morning via email of how many pieces were mailed with an opportunity to review the variables used in your mailer.  Records are cleaned and compared to the US Postal Service for accuracy as well as to make them look better in your mailer.

This is an easy service to setup and you can focus your time and energy on your more complex promotions where you need to be focused.

Once you have New Members automated, think of all the other “holes” in a marketing program we can automate.  Our automation works great for:

  • New Members
  • Birthdays
  • Inactives breaking trip frequency
  • Increased or declining play offers
  • Much Much More…

Letters, Postcards and Emails

We offer 4 different automation mailer sizes:

  • 6×9 Full Color Variable 4/4 Postcards
  • 6×11 Full Color Variable 4/4 Postcards
  • 8.5×11 Full Color Variable 4/0 Letters and Envelopes
  • 8.5×14 Full Color Variable 4/0 Letters and Envelopes

We offer email triggered marketing as an add-on to any one of these too.

Variable Print, Variable Offers, Variable Images, Variable Envelopes

Nobody out-variables CSG Direct so we make this VERY EASY to be VERY Personalized.  If you have 4 letters for 4 tiers or different offers for non-locals vs locals… We build that in.

If you want Blackjack players to receive blackjack images and Keno people to get pictures of Keno, slots, etc..  We build that in.  At only $485 1-time setup this is maybe the biggest no-brainer in casino marketing.

Personalized Envelopes???  That’s impossible!  Right?

Something truly unique that our programs offer is full-color variable envelopes. This means we print your letterhead and envelopes on the fly with your offers and you can do variable tag lines and variable images, return addresses and more in the same program.

Do you want a picture of your players club card with their names on it on the front of an envelope in daily mailings of 1 piece to 500?  That’s what people come to CSG Direct Mail for…  The Good Stuff, Cheap.

All kinds of great casino services and innovations are coming out of Nevada from CSG Direct Mail. We are the Largest Digital Printer in Nevada with a reputation for better results.

Reach out to us and tell us about your new member mailers.  We’ll automate them!

3 Responses to “Casino Triggered Automated Marketing”

  1. Jerry

    what does the $485 1-time setup cost for? Do we pay this one time cost for
    6×9 Full Color Variable 4/4 Postcards
    6×11 Full Color Variable 4/4 Postcards
    8.5×11 Full Color Variable 4/0 Letters and Envelopes
    8.5×14 Full Color Variable 4/0 Letters and Envelopes
    What is the minimum print for new players assuming we will need to send out 100 pastcards per day?

    Cheers Jerry

    Reply
  2. mailman

    Hey Jerry,
    The $485 is for us to establish the daily data feed with you and post processing procedures. It also includes us embedding the data into your art and programing your daily printing process to be variable.

    We have customers mailing as few as 1 piece a day but average about 100-300 per day depending on the client. We have some customers scheduled weekly or monthly as well.

    All your pieces are added up monthly and you are billed based on monthly volume.

    Monthly Minimum is $85 for Postcards, $145 for letters.

    The volume of 100 per day would get your pieces mailed daily (hands free on your end) for $0.16 each plus postage.

    What kind of database are you working with?

    Michael Hemphill
    michaelh at csgdirect.com is my email.

    Here to help!

    Reply
  3. mailman

    Hey Jerry, Give me a call at 800-881-2150 so we can talk in more detail. Are you going to the Casino Marketing show next week?

    Reply

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