GCA’s Casino Share Intelligence: CASINO JOURNAL: WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!
GCA & their database analytics partner, Diamond Stream, is happy and proud to announce that their newest product, Casino Share Intelligence, is the Winner of the Top 20 Most Innovative Gaming Products in 2011 by the Casino Journal.
Is There Any Treasure Left?
The goal of data mining is to extract knowledge from a database and use it to support loyalty marketing by identifying customer trends and value. While the method in which we reach our customers has changed dramatically, the way we decide which customers to reach has not changed. Now, solutions exist that can find new patterns and opportunities in customer databases with the potential to yield additional revenue. Yet, it seems that even with the countless solutions available, most casinos still use very basic mining techniques and solutions.