The Magic of Yellow and Red Direct Mail
Back in the day, the largest amount of direct mail was white envelopes as far as the eye could see. Bills and 8.5×11 Letters were the majority of all First-Class mail and it was easy for direct mail marketers to stand out with a little splash of color.
First-Class mail volume has dropped dramatically due to electronic banking and electronic bill pay. Now our mailboxes are full of color and the white envelope is the rare exception.
More and more marketers are skipping the use of envelopes and mailing out full-color vibrant self-mailers like flyers, coupon books, postcards and catalogs.
So how do we compete in a colorful mailbox? How do we OWN the mailbox that day without sending a 3d box mailer?
The answers are YELLOW and RED!
I mean, if you open your mailbox and there is a box inside… Nothing Beats Box!
(Except a Yellow and Red Box)
But once you eliminate the expense of box mailers with the cost of boxes, manual assembly and increased postage costs… A Yellow and Red Mailer owns the mailbox even more as it is more affordable and has a very similar pizazz presence.
Red and Yellow colors are programmed in us internally to mean “Emergency”, “Hurry” and “Must take action”. What better way is there to get your direct mail customers and prospects to take you seriously and give you their attention?
We all know that an envelope delivered from Fed-Ex or UPS would be taken very seriously from anyone receiving them. But the cost of mailing with Fed Ex or UPS is cost prohibitive.
However, DHL will let you use their patented Red and Yellow Envelopes and you get normal USPS flat-rates. ~That’s a Tip from your #CSGMailMan. This valuable service saves a ton of shipping costs and gets the same effect or better due to their use of Yellow and Red.
Use “Emergency Envelopes” for your event invites.
So you’re not getting enough people to your events? Maybe people are not taking your invites seriously? What if you double your print and mail costs but quadruple your response rates by adding a Yellow and Red emergency envelope to the mix? Or conversely, what if you mail half as many people but double response rates?
That is the direction smart math-minded clients are going. Response is more important than any other aspect of direct mail including expense. Reach for high response rates!
Use Yellow and Red as a profitable way to draw your customers in.