New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

This April we actually got a postage PRICE REDUCTION.

CSG Direct likes to keep you informed of changing postage rates!

Add Drive Time Distance to your Customer Database

Did you know you can classify your customers based on the drive time distance to your business? You can use drive time distance to configure offers, analyze trends, and identify marketing opportunities inside your customer database.

Some of the distance, drive time and address data we can add for you:

  • Drive Time (based on shortest route)Drive Time Data
  • Distance(as bird flies)
  • Longitude/Latitude
  • Zip+4
  • Address Verification (CASS)
  • National Change of Address updates (NCOA)

We offer this  valuable service as an offline bulk process or as an automated daily update to your in house customer database. Your database can be cleaned, verified, and updated daily, weekly or monthly – keeping it completely current despite your customers changing address.

We can also help you add triggered automated direct mail and/or emails to compliment this service! You can call us at 800.881.2150 or request a quote at csgdirect.com to discuss your specific needs.

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US Postage Rates will not rise January 2015

U.S. Postal Service to Maintain Current Product and Service PricesDirectMailingServices

 Oct. 1, 2014–The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.  This means that the current pricing of postal products and services will remain in effect through the holiday season and early part of 2015.  The Board will continue to evaluate pricing strategies and will communicate about any potential price change filings in early 2015.  As always, the Postal Service will provide customers advance notice of any price changes.

UPDATE MARCH 2015: Postage Rates are scheduled to increase slightly in April 2015

NCOA and the IGT Patron System

If you have the Patron player management system from IGT, the US Postal Service says 17% is the national average of your players that move each year.

Your inactives are growing and you have no way of cleaning or updating the addresses in your system. Did you know that after every mailing your system can automatically update your in-house Patron database with change of address records from the US Postal Service?

We can help you do this!

We can also send triggered daily mailings streaming directly from your Patron database, as well as updating your entire database and automating regular updates after each mailing.

The US Postal Service requires you update your database every 90 days in order to get the lowest postage rates but too often the database is not updated internally after mailing.

We help our customers save money and increase marketing response by helping clean their in-house databases.

To find out how to make this process work for you, give us a call at 800-881-2150 or get a quote today.

 

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New Postage Rates for 2014

New Postage RatesThe First-Class stamp will be 49 cents after the new postage rates begin January 2014. The US Postal Service has officially announced the postage rate increases for the 2014 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

The deadline for using the Full Service processing with the new intelligent mail barcodes is January as well.

We always publish a shortlist of the new postage rates:  (newest rates always posted here)

2014 NEW POSTAGE RATES

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CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going?CasinoMarketingConference

CSG Direct Mail has been asked to present our triggered automated casino direct mail programs in the Casino Direct Mail session.

These programs send casino mailers hands-free directly from your player database to our presses for same day mailings with full personalization, variable free data fields, variable graphics and more.

The casino direct mail session takes place on Wednesday the 24th at 1:30 pm.
We’ll also be giving away some free automated direct mail certificates at our booth, so stop by.

In addition to the great lineup of casino industry sessions there will be keynote speakers, lifetime achievement awards, The Romero Awards and tons of networking.  If you are serious about gaming you will want to be at this conference.

We hope you can make it!!

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Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada.

Direct Mail Company Facility We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have many options as to where we operate.  We choose Reno, Nevada based on its location for distribution as well as its location for living.

Why Reno?

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just east of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world use Reno as a major distribution point for the rest of the country.  Companies with major operations/distribution in our area include Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly, Tesla, Apple and many more.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with standard mail.

Living alongside Lake Tahoe in the Sierra Nevadas, Reno is “The Biggest Little City”. People are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 o’clock and by 6 o’clock be skiing, hiking, boating, riding, snowmobiling or rafting in beautiful mountains and forests?  Reno-Tahoe is an exceptionally rewarding place to live and work!

We are glad to call the Biggest Little City home. #BiggestLittleCity

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New Automated ACS Services Free with Mailings

Address Change Service (ACS) is a trademark of the US Postal Service.

Traditionally you would have to signup for a MailerID, plus setup and manage your own Address Correction (ACS) services with the US Postal Services. We are pleased to be able to offer you this service directly!

With our free ACS services, instead of getting a stack of mail returned with yellow stickers on them, you get an email instead.

We are also offering 48 month NCOA as our primary National Change of Address service.  That means you will get more pieces delivered to your clients and fewer pieces returned to you.

HOW TO SAVE MONEY ON DIRECT MAIL

Tami Jones from CSG Direct shares 5 tips on how to save money on casino direct mail marketing.

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE!Tami Jones

As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the best way to cut costs from the direct marketing budget.  So…here’s my top 5 places to check costs.

1.    Re-investment – What percentage of theoretical win are you re-investing in your players?  You must look at your entire re-investment budget to answer this one.  What about special events?  Promotions?  Merchandise awards?  Direct Mail?  Others?  Are you considering all of these?  What are you getting back from your players in tracked play? If you don’t have the tracked play to justify your entire re-investment level, it’s time to make some changes.

2.    Target Audience – Are you mailing to the correct people?  There is a large portion of your database, on the high and low ends of play, that just shouldn’t be included in your regular direct mail loyalty programs.  Need to know who they are?  Call Amy at Raving and she’ll send Nicole Barker out to help you find them.

3.    Inactive Players – Are you going back too far in your database to find “active” players?  You know your property better than anyone else.  Are you a locals casino?  A regional drive-up destination?  A national stop-over?  Define an active player and include only those people in your monthly loyalty program.  Move inactive players into a recovery program and mail to them accordingly.  If you don’t get them back from there, they now become your best prospects.

4.    Mail Piece Type – Are you sending a 12 x 18 self-mailer with 16 coupons, scored, perfed and folded 6 times?  Is that the most cost-effective mail piece for your purpose?  Do you require your players to bring in coupons?  If not, why are you spending the money to print and perf coupons?  Is there a lot of fluff copy and graphic content in your mailers?  If you cut that down, could you accomplish the same outcome with a smaller, easier and less expensive to produce mailer?  If you want to know the answers to these questions, ask your guests.  They’ll tell you, trust me.  Also, ask the opinion of co-workers outside the marketing department, they’ll tell you too!

5.    Liabilities – Do your players earn points? Comps? Freeplay? All of the above?  Cut yourself some slack.  Don’t keep your liabilities hanging out there without an expiration date.  Liabilities affect your budgets.  Keep it manageable.  If they don’t use it, they lose it, but you have to tell them…no secrets!

6.  Bonus Savings –  We are now in the information age, in case you missed it.  We’ve been here a while now.  Hopefully, you are gathering email addresses?  Start using them for people who want you to (sshhh, don’t tell my boss).  You may not be able to eliminate the physical direct mailer altogether, and I don’t believe you should, but you might be able to reduce the quantity somewhat if you have permission from the player.  Whatever the method of delivery, keep the data up-to-date and you will save money by not sending out offers that won’t ever get there.

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Marketing Automation: Database Driven Solutions for Everyday Problems

Marketing Automation: Database Driven Solutions for Everyday Problems

Also called “Triggered Mail” or “Timed Mailings”, this is simply putting your mailings on an automatic schedule while still offering the same level of quality.

Immediately address declining play or new member sign ups without any required labor; through automated offers triggered by events your database tracks.  Don’t wait for a mailing of 1000 when you can mail to every single declining play or declining trip customer with a mailing as small as 1 piece that goes out daily.

We will help you setup a data transfer every morning from your player database to our data center. Your data then merges with your direct mail art and is sent to print automatically on one of our digital presses.  We automatically send your new member, birthday or inactive mailers out every single day!

With automation you also receive an email summary each morning of how many pieces were mailed with an opportunity to review the variables used in your mailer.  Records are also automatically cleaned and compared to the US Postal Service for accuracy as well.

This is an easy service to setup and you can focus your time and energy on other projects.

Examples of programs you can automate:
•    New sign ups
•    Birthdays
•    Inactives or trip frequency decline
•    Increased or declining play offers
•    Monthly mailers

You can easily automate personalized letters, postcards, and self mailers and then send emails to follow up.

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