Marketing Automation: Database Driven Solutions for Everyday Problems
Also called “Triggered Mail” or “Timed Mailings”, this is simply putting your mailings on an automatic schedule while still offering the same level of quality.
Immediately address declining play or new member sign ups without any required labor; through automated offers triggered by events your database tracks. Don’t wait for a mailing of 1000 when you can mail to every single declining play or declining trip customer with a mailing as small as 1 piece that goes out daily.
We will help you setup a data transfer every morning from your player database to our data center. Your data then merges with your direct mail art and is sent to print automatically on one of our digital presses. We automatically send your new member, birthday or inactive mailers out every single day!
With automation you also receive an email summary each morning of how many pieces were mailed with an opportunity to review the variables used in your mailer. Records are also automatically cleaned and compared to the US Postal Service for accuracy as well.
This is an easy service to setup and you can focus your time and energy on other projects.
Examples of programs you can automate:
• New sign ups
• Inactives or trip frequency decline
• Increased or declining play offers
• Monthly mailers
You can easily automate personalized letters, postcards, and self mailers and then send emails to follow up.
I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet.
We have deployed it into our daily triggered mailings so that every record a customer transfers to us is cleaned and updated to the USPS Addressing standards, zip+4 etc
We are updating Canadians in the same pass.
To Expand on the possibilities…
This means that we could connect this CASS program directly into a timed process with any customer to clean their internal databases as well.
What if a Casino uploaded their new signups to us each day, me cleaned and mailed them, then they import those database changes back into their system? This would be easy to do at this point. Too easy.
I would suggest going deeper and query:
SELECT TOP (1000) *
WHERE [ZIP] EXCLUDES *-*
They could send us 1000 records per day where zip+4 has not been coded.
This could be a nice daily cleansing ritual that runs Hands-Free and over the course of 30 days their database would be pristine. Plus it would continue to check for records to clean each day so it always stayed pristine.
Another milestone of capabilities for us here at CSG.
Never stop learning and growing!
The US Postal Service expects the Saturday mail cutback to begin the week of Aug. 5 and to save about $2 billion annually.
full story here