STOP THE PRESSES, BRANDED PERMITS BEING REJECTED

Company Indicias are being rejected without noticeSTOP THE PRESSES, BRANDED PERMITS BEING REJECTED Developing Story 7/27/2012

The USPS has decided to stop accepting any mail with branded permits of any kind – TODAY.

Permit holders all over the country received certified letters today 7/27/2012 (we did too) with a formal cease-and-desist on using anything other than standard font permits. So as of this moment they are rejecting mailings all over the country if you have one of these permits.  These permits have been used for years and we received no advanced warning.  Even mailings with partial drops last night cannot be completed today without covering the permits with generic black and white permits.

STOP THE PRESSES!!  They are forcing us to apply labels by machine and by hand to cover all permits before they can be accepted.

Change the permits on your art before you print..

If you are about to press Print call Paul Erickson at 800-881-2150 ext 17 for up to the minute information.

Story developing, more details to come…

UPDATES:

The Postal Service has a long track record of rolling out changes to their rules and regulations in a very slow and methodical manner. For example, the upcoming requirements in January that eliminate discounts for anyone using the old Postnet barcodes have been discussed since 2010 or earlier.

However, that history aside, the Postal Service surprised us all recently with a rule that rejected mail all over the country without any prior notice at all.  The US Postal Service will no longer accept decorative company indicia permits like this one:

Branded Permits

Marketing departments all over the country have modified their permits to be more decorative to take full advantage of the direct mail customer experience. Wither you put your casino name in your permit with a fancy font or completely colored it like we did (above), they are no longer allowed.

The only correct and acceptable company-indicia permits are built more like this:

Postal Permit

Standard Permit Indicia

Like I said, traditionally they would give a long drawn-out notice. Sometimes it seems that they don’t understand the processes we must all go through. Mailings all over the country were already approved and on the press or being completed when these rejections started happening on August 1st.

If you would like us to take a quick free look at your permit situation, just let us know.
We’d be happy to help!

Las Vegas BNP Casino Marketing Conference Updates

marketing conferenceAs we get closer to the July24-26th Casino Marketing Conference being held at the Paris Las Vegas Hotel Casino there is lots of new information I want to share. This is a unique event and casinos from all over the country are registered to be at this popular event.

If you haven’t yet registered yet, you can do so HERE.

BEFORE THE EVENT:

Raving Consulting is hosting a 3 day educational program:
2012 Host Development / Casino Marketing Conference
Monday, July 23, 2012 – Thursday, July 26, 2012

These Host conferences are powerful and there is no better way to rejuvenate your hosts and help them maximize the guest experience. This should be mandatory training.

DURING THE EVENT:

The CSG Direct Mail Team is giving away free data-capturing mobile websites (email and cell) to the first 50 people that come by the booth. You can collect customer email address and cell phone numbers (with playerIDs) FREE and take advantage of the lower postage rates from the US Postal Service at the same time.

These are popular, powerful and easy to use.
Stop by the CSG Direct Mail Booth for details.

WEDNESDAY NIGHT:

Well this is Las Vegas so there is never a dull moment, this event is no different. There are at least 2 main events after the show on Wednesday night the 25th. There are 2 events you get to choose from because they are held at roughly the same time. These are brought to you by Raving Consulting and the Casino Direct Marketing Association.

Casino DMA Event – The Casino DMA is hosting a party at Napoleon’s Piano Bar at Paris Las Vegas. This is the same casino as the event so it is real easy to find. These events are a great place to meet other casino executives, socialize and make long term friends in the gaming industry. In this industry you can use all the contacts you can get. This is a great event that is planning a few surprises.

Raving Consulting Event – Never to be outdone, Raving Consulting with Dennis Conrad, All Star Incentive Marketing and Raving Contests powered by SportGame.

Leave it to Dennis to create a seriously funky and nothing-else-like-it event for our best clients on Wednesday evening during Casino Marketing.

They’re piling into a 56 person bus at 6:30 pm for Dennis’ Inside Las Vegas Marketing Tour and Scavenger Hunt. We’ll break into teams and explore the “marketing” underbelly of downtown Las Vegas that most folks have never experienced. After the scavenger hunt, the survivors will get back on the Raving bus and head out to another Vegas super-value, and enjoy the Feast Buffet at Boulder Station Casino, our compliments.

This is truly a crazy, fun and bonding experience.

If you have any other questions about the event just let me know.

How to make USPS Every Door Direct Mail work

We can make the USPS Every Door Direct Mail (EDDM) Program work for you!

Every Door Direct Mail

EDDM Support from Pam Bush

Are you frustrated because you’re trying to use the USPS EDDM Simplified mailing program but find that it really isn’t that simple? What could be better than a mailing program that costs you less to print and even less to mail? According to the USPS website, you can even do it yourself.

However, many businesses have tried this approach of doing it themselves and then end up bringing us their mail pieces that have not been printed the right size or on the right paper stock and have been rejected by their local post office when they tried to mail their “simplified EDDM mailing”. Fortunately for them, we have found ways to salvage their print/mail job and still get it mailed for a reasonable cost.

A simple phone call to CSG Direct in the beginning would lead you in the right direction. As a premier Print and Mail Shop, we specialize in knowing what postal requirements are required for EDDM mailings. We can design your mail piece, obtain the addresses you need, do the postal paperwork, print the facing slips, all the required bundling and then present them to the post office for you.

We have had many successful EDDM mailings. One of our local clients printed and mailed out over 75,000 pieces. Their overall cost’s including postage was approximately $20,000. When their six month direct mail campaign ended, the ROI was $207,000. Due to their success they have chosen to continue using the EDDM program with CSG Direct, expanding their mailing area to reach even more new clients. We would like the opportunity to help you try to achieve these same amazing results.

*New ways to reach out to potential clients at a significant cost savings for your business.

*Get postage rates as low as 14.5 cents a piece depending on the mail area.
For postal approved Non-Profit companies: postage is only .07-.122 cents a piece.

*No mailing list purchase costs.

*Mail only to the zip codes or carrier routes YOU choose.

*Your mail pieces will go directly to the carriers and not have to go through postal machinery.
This allows for quicker delivery & a cleaner looking mail piece when it reaches its recipient.

This program works well for large corporate companies and as well for the Mom & Pop corner store/business. We can help make the USPS Every Door Direct Mail (EDDM) Program work for you. We’re here to help!

Call me at 1-800-881-2150 ext 36 and I’ll walk you through the whole program.

Pam Bush
CSG Direct Mail

The internet battle with igaming

Competing with igaming? “bring on the nerds”

Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down the street. The barrier to market has always been the huge expenses of buying land, building giant brick-and-mortar properties, staffing and then finally marketing against us. Well a new dawn approaches!

This time though, the battle won’t be on the strip. This battle is on the internet.

So how strong is your internet team and what are they focused on?
(please don’t say Facebook, please. lol)

The real battle will take place on the search engine. If we do our jobs right we can beat them on the internet. What every casino needs now is an expanding army of programmers, bloggers and online search engine experts. The more you understand about search engines the more you will understand the large advantage you have on the internet over the online casinos. You truly can win this fight if all physical casinos massively outperform online casinos at the search engine screen.

Bring on the Nerds!
I’m a nerd so it’s ok.

There was a story in the Las Vegas Review Journal about a current online battle the cosmopolitan is having with an international company trying to get their online business. Article Here.

What you see in the article is a typical online battle that you may all be dealing with in the months and years ahead. These new online casinos will have to create clever brands and spend tens-of-millions marketing those brands. They will try and save those millions by hijacking your brands online. It’s already happening to The Cosmo.

But, The Cosmopolitans website kicks major Search Engine butt over the hijacking site. A search engine strategy report shows newcosmopolitanlasvegas.com (the online hijack) with an SEO score of 44 out of 100 but cosmopolitanlasvegas.com (the real site) has an SEO score of 66 out of 100. The Cosmo is winning but still needs to step up their search engine strategy above that 66.

In their local market, Palms.com has a grade of 88 out of 100. They are really working their online strategy obviously. You can’t just build pretty websites folks. This is an online battle for the modern customer and one of your most valuable marketing dollars you can spend.

You can never learn too much about search engine marketing! Do you know that your own blog is worth 200x more than facebook, but many casinos have staff focused on facebook and don’t even have a blog. What is your H1-tag strategy? How about your meta-tag strategy? You even need an image and alt-text strategy too. What are the actual names of your images anyway?
What does Google think you do?

Google cannot “see” your pretty website like humans do. What is your website SEO score? More importantly, when a customer decides to plan a trip and types “Hotels in [your city]” are you on the top of the results? A successful search engine strategy pays off big! It’s time to take your site to the next level and protect yourselves from igaming too.

Casino Share Intelligence Wins Top Innovation

CASINO JOURNAL: WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!

CASINO JOURNAL: WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!

GCA’s Casino Share Intelligence:  CASINO JOURNAL:  WINNER OF THE TOP 20 MOST INNOVATIVE GAMING PRODUCTS OF 2012!

GCA & their database analytics partner, Diamond Stream, is happy and proud to announce that their newest product, Casino Share Intelligence, is the Winner of the Top 20 Most Innovative Gaming Products in 2011 by the Casino Journal.

Is There Any Treasure Left?

The goal of data mining is to extract knowledge from a database and use it to support loyalty marketing by identifying customer trends and value. While the method in which we reach our customers has changed dramatically, the way we decide which customers to reach has not changed. Now, solutions exist that can find new patterns and opportunities in customer databases with the potential to yield additional revenue. Yet, it seems that even with the countless solutions available, most casinos still use very basic mining techniques and solutions.
Award Winning Screen shot