If you haven’t already heard, the US Postal service will be implementing new postal rates and standards for folded self-mailers and letter sized booklets – also known as “slim-jims”.
These new standards were scheduled to go into effect with the postal rate increase on May 11, but then delayed after review until Sept. 8th of this year. These new standards pose a “double-whammy” on the industry, as new size templates will need to be implemented for designs and creative for mail-pieces. The new standards will also incur much deeper penalties for mailers who are not compliant.
Instead of getting non-automation rates for non-automation compliant pieces, mailers will likely be getting hit with non-machinable rates for virtually all mailpieces that do not comply with automation standards.
The only exception to this, as I am told, will be non-barcoded mailpieces that otherwise would be automation compliant in regards to size, tabs, folds, paper stock, etc.
The new maximum size for letter sized booklets and folded self- mailers is 6” x 10.5” x .25” thick. The post office will also be enforcing new tab and paper weight standards. Please review the information to avoid problems.
It’s important to stay ahead of the changes that the US Postal Service is continually making. This is why working with mail professionals helps to ensure that your direct marketing projects are prepared and presented without costly or problematic delays.
Your projects deserve the attention that only a true direct mail marketer can provide. Putting addresses on mail pieces as a side business, as many print shops do to enhance revenue, does not qualify them as professional direct marketers.
Give us call to discuss your next mail project – In these times of extreme budget monitoring and cuts…it is crucial that you get the absolute best value for your company’s marketing dollar. We invite you to compare us to your current mail shop, you will find that we are “The Greatest Value in Direct Mail”.