Welcome

Welcome to the CSG Direct blog.

Pardon our mess while we update our blog style and customize your experience.

If you would like to learn more about CSG Direct, please visit our home page at csgdirect.com. There you can see all our services, learn our history and even request a quote.

We look forward to talking to you soon!

New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

This April we actually got a postage PRICE REDUCTION.

CSG Direct likes to keep you informed of changing postage rates!

Add Drive Time Distance to your Customer Database

Did you know you can classify your customers based on the drive time distance to your business? You can use drive time distance to configure offers, analyze trends, and identify marketing opportunities inside your customer database.

Some of the distance, drive time and address data we can add for you:

  • Drive Time (based on shortest route)Drive Time Data
  • Distance(as bird flies)
  • Longitude/Latitude
  • Zip+4
  • Address Verification (CASS)
  • National Change of Address updates (NCOA)

We offer this  valuable service as an offline bulk process or as an automated daily update to your in house customer database. Your database can be cleaned, verified, and updated daily, weekly or monthly – keeping it completely current despite your customers changing address.

We can also help you add triggered automated direct mail and/or emails to compliment this service! You can call us at 800.881.2150 or request a quote at csgdirect.com to discuss your specific needs.

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US Postage Rates will not rise January 2015

U.S. Postal Service to Maintain Current Product and Service PricesDirectMailingServices

 Oct. 1, 2014–The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.  This means that the current pricing of postal products and services will remain in effect through the holiday season and early part of 2015.  The Board will continue to evaluate pricing strategies and will communicate about any potential price change filings in early 2015.  As always, the Postal Service will provide customers advance notice of any price changes.

UPDATE MARCH 2015: Postage Rates are scheduled to increase slightly in April 2015

NCOA and the IGT Patron System

If you have the Patron player management system from IGT, the US Postal Service says 17% is the national average of your players that move each year.

Your inactives are growing and you have no way of cleaning or updating the addresses in your system. Did you know that after every mailing your system can automatically update your in-house Patron database with change of address records from the US Postal Service?

We can help you do this!

We can also send triggered daily mailings streaming directly from your Patron database, as well as updating your entire database and automating regular updates after each mailing.

The US Postal Service requires you update your database every 90 days in order to get the lowest postage rates but too often the database is not updated internally after mailing.

We help our customers save money and increase marketing response by helping clean their in-house databases.

To find out how to make this process work for you, give us a call at 800-881-2150 or get a quote today.

 

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New Postage Rates for 2014

New Postage RatesThe First-Class stamp will be 49 cents after the new postage rates begin January 2014. The US Postal Service has officially announced the postage rate increases for the 2014 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

The deadline for using the Full Service processing with the new intelligent mail barcodes is January as well. This is a deadline we have been waiting on for years. We have been using these IMB codes since 2008 and have the only app in the iTunes store that uses them.

Many of our innovations are based on intelligent barcodes and we seem to always lead the way. CSG Direct invented America’s first public US Mail Tracking systems. You should check out our Direct Mail iPhone app based on the new Intelligent Mail Barcodes.

We always publish a shortlist of the new postage rates:  (newest rates always posted here)

2014 NEW POSTAGE RATES

For reference here are past postage rates:
2014 postage rates
2013 postage rates
2012 postage rates
2011 postage rates
2010 postage rates
2009 postage rates
2008 postage rates
2007 postage rates

CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going?CasinoMarketingConference

CSG Direct Mail has been asked to present our Triggered, Automated Casino Direct Mail Programs in the Casino Direct Mail session.

These programs drive casino mailers hands-free directly from your player database to our 9 digital presses for Same-Day mailings with full personalization, variable free-play, variable graphics and more.

These CSG programs are one of the Casino Direct Mail Industries “Holy Grails”!

The casino direct mail session takes place on Wednesday the 24th at 1:30 pm.
We’ll also be giving away some free automated direct mail at our booth so stop by.

The Sessions taking place during this 3 day conference include:

  • Stop Thinking of Social media as The Be-All End-All
  • The Future of Casino Marketing: The Operators’ Roundtable
  • What’s Going On With… Direct Mail?
  • What’s Going On With… Casino Advertising?
  • Managing Point Reinvestment
  • How to Gather Player Feedback
  • Developing Effective Merchandising and Incentive Programs
  • Marketing Strategy that Makes Sense
  • Secrets of Award-Winning Casino Promotions
  • Social Gaming, Who’s Playing it and what does it mean

In addition to the great lineup of casino industry sessions there will be Keynote Speakers, Lifetime Achievement Awards, The Romero Awards and tons of networking.  If you are serious about gaming you will want to be at this conference.

As a special note I am personally excited to hear from John Acres on his Casino Marketing 10th Anniversary Special Keynote Session:  Where Will Our Next Generation Of Players Come From? The Answer May Be “In The Box” Instead Of Out Of It!

This should be required continuing education for career empowerment.

I hope you can make it!!

Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is combining our plants in Reno Nevada.

Direct Mail Company FacilityWe are combining our Las Vegas Facility and our Reno Facility into a single facility in Reno Nevada. Fate once again has us moving into some place bigger and better.  We are moving all our presses into one fabulous facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have lots of options as to where we want our plant.  We choose Reno Nevada based on its ideal location for distribution and its ideal location for living.

Reno is a little city with big town swagger.

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just East of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world come to Reno Nevada as a major distribution point to the rest of the Country.  Some companies with handle major distribution in our area are Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly and we are now welcoming Apple to our region.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with US Mail tracking of standard mail.

biggestlittlecityIDEAL FOR LIFE: Living alongside Lake Tahoe in the Sierra Nevada Range is “The Biggest Little City” with Big City Swagger.  Talented people are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 O’clock and by 6 O’clock you can be skiing, hiking, boating, horse-riding, snowmobiling or rafting, paragliding or motorcycle riding in many directions of beautiful mountain and country roads?  Reno-Tahoe is the most personally rewarding place to live and work.

CSG Direct is the largest digital printer for direct mail in Nevada with 9 digital presses. We invented US Mail Tracking and unique iPhone apps to track every piece of mail you send. We created variable printed maps and we are a Full Service Intelligent Mail provider with the USPS. We have very rare combination of direct mail skills, tools and innovations indeed.

As a National Direct Mail innovator we would be a leader in any city we chose to work from.  We are glad to call the Biggest Little City home. #BiggestLittleCity

New Automated ACS Services Free

ACS servicesAddress Change Service (ACS) is a trademark of the US Postal Service.

CSG Direct has built and is providing some of the newest and most cutting edge services based on our development with the USPS ACS Services.  These are so hot and new that we still consider them stage 2 beta testing services and they are free for all our customers to enjoy.

Traditionally you would have to signup for your own MailerID, plus setup and manage your own Address Correction (ACS) services with the US Postal Services.  Well we have eliminated all that hassle for you.

With our Free ACS Services, instead of getting a stack of mail returned with yellow stickers on them, you get an email instead.

We are also offering 48 month NCOA as our primary National change of Address service.  That means you will get more pieces delivered to your clients and very few pieces ever returned to you.

But when you do get a piece back….  It’s lean and green if you know what I mean.

We’re always at the front of the pack for you.  You deserve the best!

HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE!Tami Jones

As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the best way to cut costs from the direct marketing budget.  So…here’s my top 5 places to check costs.

1.    Re-investment – What percentage of theoretical win are you re-investing in your players?  You must look at your entire re-investment budget to answer this one.  What about special events?  Promotions?  Merchandise awards?  Direct Mail?  Others?  Are you considering all of these?  What are you getting back from your players in tracked play? If you don’t have the tracked play to justify your entire re-investment level, it’s time to make some changes.

2.    Target Audience – Are you mailing to the correct people?  There is a large portion of your database, on the high and low ends of play, that just shouldn’t be included in your regular direct mail loyalty programs.  Need to know who they are?  Call Amy at Raving and she’ll send Nicole Barker out to help you find them.

3.    Inactive Players – Are you going back too far in your database to find “active” players?  You know your property better than anyone else.  Are you a locals casino?  A regional drive-up destination?  A national stop-over?  Define an active player and include only those people in your monthly loyalty program.  Move inactive players into a recovery program and mail to them accordingly.  If you don’t get them back from there, they now become your best prospects.

4.    Mail Piece Type – Are you sending a 12 x 18 self-mailer with 16 coupons, scored, perfed and folded 6 times?  Is that the most cost-effective mail piece for your purpose?  Do you require your players to bring in coupons?  If not, why are you spending the money to print and perf coupons?  Is there a lot of fluff copy and graphic content in your mailers?  If you cut that down, could you accomplish the same outcome with a smaller, easier and less expensive to produce mailer?  If you want to know the answers to these questions, ask your guests.  They’ll tell you, trust me.  Also, ask the opinion of co-workers outside the marketing department, they’ll tell you too!

5.    Liabilities – Do your players earn points? Comps? Freeplay? All of the above?  Cut yourself some slack.  Don’t keep your liabilities hanging out there without an expiration date.  Liabilities affect your budgets.  Keep it manageable.  If they don’t use it, they lose it, but you have to tell them…no secrets!

6.  Bonus Savings –  We are now in the information age, in case you missed it.  We’ve been here a while now.  Hopefully, you are gathering email addresses?  Start using them for people who want you to (sshhh, don’t tell my boss).  You may not be able to eliminate the physical direct mailer altogether, and I don’t believe you should, but you might be able to reduce the quantity somewhat if you have permission from the player.  Whatever the method of delivery, keep the data up-to-date and you will save money by not sending out offers that won’t ever get there.